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JC Pinheiro is a Toronto based editorial and commercial photographer. He works in stills and motion, focusing on sport/athletics/active lifestyles. His past projects range from a UK Surfing Documentary, to behind the scenes editorials for Sportsnet Magazine, to fashion creatives, and interactive photo/video hybrids. He is the Founder, Publisher and Interactive Designer for RADmag, a magazine created to showcase the work of Art & Design students at Ryerson University. His passion is passion – capturing and representing subcultures. Previous Clients: Sportsnet Magazine, US Lacrosse, Champion USA, Publicis Kaplan Thaler NY, Lacrosse Magazine, Hockey Canada Images, LA Kings, Royal Ontario Museum (ROM), and Maytree Foundation.
Portrait and Story Telling assignments for national publications Conceptualization & Execution of photography editorials and documentary projects Creative collaborations with stylists, hair and makeup artists Clients: Sportsnet Magazine, Report On Business/The Globe and Mail, Holt Renfrew, US Lacrosse, Champion USA, Publicis Kaplan Thaler NY, Lacrosse Magazine, Hockey Canada Images, LA Kings, Ryerson University, Royal Ontario Museum, and Maytree Foundation
Freelance/Contributing Picture Editor - Sportsnet Magazine
Ryerson Art+Design Magazine (RADmag) was born out of a vision to create a medium of celebration, inspiration, and collaboration — Celebrate and showcase the work of students in Photography, Fashion, and Interior Design. Provide an outlet to inspire one another and the world at large. And aid in connecting students in these related visual disciplines, that often work in isolation on campus, even though we will likely be co-creators after graduation. Issues 00, 01 Conceptualized and led the creation of the magazine Established Visual Brand, Designed logo, website, layouts, promotional material Co-Produced issues for print and online Independently produced iPad edition Lobbied for on campus support, successfully secured funding from the Vice Provosts Office Led the planning and execution of all aspects of the magazine Developed holistic content strategies across platforms Established social media presences and developed complementary approaches to content on Twitter, Instagram, Facebook Operated digital press for production of Issue 01 Issues 02, 03 Hired by Ryerson to continue leading magazines growth Established print production partnership with Colour Innovations Expanded stockists Presented pitches to on campus funding bodies, resulting in 775% budget growth Managed team, and oversaw staff growth to 30 team members Resource management: fiscal and intellectual Oversaw adherence to established brand across all platforms Oversaw the production of Issue 02 Initiated expanded marketing for audience growth initiatives across all platforms First launch event held off campus for Issue 02 in January 2015 at The Great Hall Mentored students as their roles grew within the magazine Awards: Issue 02 - Sappi Printing Awards, GOLD — Digital Printing Issue 02 - Gold Ink Awards, Pewter — Specialty Magazines, Sheetfed
Fulfilled layouts with imagery from editorial stock and commissioned work Designed layouts for stories and editorial content while working within the brand and editorial guidelines of the magazine Assisted on location commissions of cover art/photoshoots Advised on direction for photographer selections
The program within the School of Image Arts is more than just an education in image making, it teaches students to understand/analyze and communicate within the visual language that exists in the world across many mediums. Trained in lens based media, both stills and motion Specializations: Photography, Cinematography, Concept Development, Pre-Press, Web Design, Post Production, Curation and Exhibition, and Graphic Design International Exchange: Manchester Metropolitan University, United Kingdom
Portraits from the series Surfing UK http://issuu.com/functionmagazine/docs/fnfinal/66?e=7901012/4285596
"photographic work that reflects the unique ability of photography to capture images which normally escape the naked eye, and with the touch of a finger, record beauty as it exists everywhere."
"Practices digital photography as an aspiring artist with outstanding creative potential and technical proficiency"