JC Pinheiro

Art Director & Photographer

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Projects

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About me

JC began his career as a photography student earning his degree in the studios at Ryerson University’s School of Image Arts, one of Canada’s most reputable photography programs. During his 4-year tenure, JC spent a semester at Manchester Met, received numerous accolades and awards from his faculty, conceived RADMag, a widely-read publication featuring fashion, interior design and photography portfolios, and created an interactive video/photo hybrid app for his graduate thesis. He started as a commercial & editorial photographer for a number of years before landing at FCB/SIX as an art director working on CIBC, Primus, Nestle, and Drug Free Kids. His inquisitive nature, creative mind, and love of emerging technology has made him an integral part of FCB/SIX’s data-first creative’s strategy; he’s worked collaboratively with FCB New York’s data science team as well as FCB NERD in developing a new product that he hopes to launch later this year. His contributions to FCB Canada landed him the Man on the Moon Award in February 2017.

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Skills

  • Art Direction
  • Commercial Photography
  • Digital Imaging
  • Picture Editing
  • Retouching
  • Lighting
  • Grip
  • Camera Operation
  • Documentary
  • Editorial
  • Sports
  • Director of Photography
  • Photoshop
  • Wearable Technology

Work history

Currently

Photographer

Reflex-images Media

Aug 2007
  • Toronto, ON, Canada
  • Freelance
  • Portrait and Story Telling assignments for national publications Conceptualization & Execution of photography editorials and documentary projects Creative collaborations with stylists, hair and makeup artists Clients: Sportsnet Magazine, Report On Business/The Globe and Mail, Holt Renfrew, US Lacrosse, Champion USA, Publicis Kaplan Thaler NY, Lacrosse Magazine, Hockey Canada Images, LA Kings, Ryerson University, Royal Ontario Museum, and Maytree Foundation

Currently

Art Director

FCB/SIX

Jan 2016
  • Toronto, Canada
  • Full Time
  • Clients: CIBC, Primus, Drug Free Kids, and Nestle.

2016

Picture Editor

Sportsnet Magazine

Aug 2014 - Jan 2016
  • Toronto, ON, Canada
  • Freelance
  • Freelance/Contributing Picture Editor - Sportsnet Magazine

2014

Founder

Radmag

Feb 2013 - Nov 2014
  • Toronto, ON, Canada
  • Freelance
  • Ryerson Art+Design Magazine (RADmag) was born out of a vision to create a medium of celebration, inspiration, and collaboration — Celebrate and showcase the work of students in Photography, Fashion, and Interior Design. I founded the magazine and led the team for 3 years, first as the Editor-in-Chief, and later as the Publisher after graduation.

2011

Art Department Intern

The Hockey News

Nov 2011 - Dec 2011
  • Internship
  • Fulfilled layouts with imagery from editorial stock and commissioned work Designed layouts for stories and editorial content while working within the brand and editorial guidelines of the magazine Assisted on location commissions of cover art/photoshoots Advised on direction for photographer selections

Education

2013

BFA Photography

Ryerson University

Jan 2010 - Aug 2013
  • The program within the School of Image Arts is more than just an education in image making, it teaches students to understand/analyze and communicate within the visual language that exists in the world across many mediums. Trained in lens based media, both stills and motion Specializations: Photography, Cinematography, Concept Development, Pre-Press, Web Design, Post Production, Curation and Exhibition, and Graphic Design International Exchange: Manchester Metropolitan University, United Kingdom

2013

BFA Photography

Manchester Metropolitan University

Feb 2013 - May 2013
  • International Exchange

Awards

2007

Function Magazine 14 - Artist Feature

Function Magazine

  • Portraits from the series Surfing UK http://issuu.com/functionmagazine/docs/fnfinal/66?e=7901012/4285596

2006

Dr. Julius Lukasiewicz Award - Ryerson University

Ryerson University

  • "photographic work that reflects the unique ability of photography to capture images which normally escape the naked eye, and with the touch of a finger, record beauty as it exists everywhere."

2004

Jim Dutton Memorial Award - Ryerson University

Ryerson University

  • "Practices digital photography as an aspiring artist with outstanding creative potential and technical proficiency"