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When I was at university, trend forecasting always seemed like a mystical art form: cool creatures hunting down the next big trends and seeking out influencers by peering into a fashion crystal ball. As a result, I jumped at the chance when I was given the opportunity to work closely with these trend shamans after graduating from London College Fashion. And I immediately fell in love. The work was hands on and varied, and the people were real, knowledgeable and encouraging. I knew I could and would learn lots. Fast forward and I have over four years worth of experience in writing and editing. Working on trade shows and catwalks, I can manage teams, I have a great knowledge of global events (especially looking after over 150 of them, and hopping continents to cover trade and catwalk shows). As an adventurous Sagittarius, I’m always seeking out dynamic environments, challenges and working with a breadth of interesting people. Caveats? I’m a little infatuated with Instagram. After a brief trip to Brazil (and being quoted in: Glamurama, O Estado de Minas, and www.minastrend.com.br) I truly believe I’m honorary Brazilian. And running my first 10km set off a fitness chain reaction that has resulted in copious exchanges about protein, HIIT and attempting to achieve the crow in my yoga class.
Trend research Writing (fashion, lifestyle, interiors, fitness) Editing Copywriting Social Media Marketing
? Create and generate commercial catwalk content with the Senior Catwalks Editor ? Edit & sub-edit catwalk copy ? Maintain catwalk report quality, worked to tight deadlines and ensure reports meet subscriber and business needs ? A gatekeeper of the latest and next real-time trends ? Work across teams to strengthen the Stylus Fashion product offer
? Ensured the quality of WGSN’s trade shows and international/regional fashion week content is of the highest standard and delivered on time in line with subscriber and business needs ? Managed and coordinated in-house department editors as well as freelancers contributors, to allow for timely delivery of WGSN's global brand coverage and trend and product-focused reports, covering all aspects of the fashion/lifestyle sectors ? Edited/sub-edited all trade shows and international/regional fashion week content and contributed to global coverage ? Aided in the tracking the evolving trade shows and international/regional fashion week market. Communicated potential areas of development to ensure WGSN is attending and reporting from the world’s leading shows in-line with client requirements ? Managed the daily production of all reports, as well as the WGSN's trade shows and international/regional fashion week social media
? Supported the Senior Events Editor plan WGSN’s seasonal and worldwide coverage in discussion with the business and mindful of WGSN subscriber needs ? Managed the trade shows/international fashion week budgets and calendars ? Maintained of key relationships with international fashion week organisers and PRs, ensured sponsorship to these events continues, and where necessary organise and brief freelance writers/photographers ? Helped the Senior Events Editor allocate the International Fashion Week trips, adhering to regional rules, to content members or freelancers, ensuring that the trips are utilised to their full capacity and the most suitable person is sent ? Helped the Senior Events Editor liaise constantly with regional heads and global sales teams with regards to scheduling to ensure transparent communication ? Aided the Senior Events Editor in the management of editors and freelance writers through every stage of the process (booking flights, writing news stories, getting copy in on time, managing and editing the process of uploading information) ? Contributed to trade shows/international fashion weeks coverage setting the standard for report quality across the events department ? Edited trade show and international fashion week social media posts, alongside news updates and reports to ensure on time delivery of reports onto the live site
Fashion Promotion & Journalism