About me

I'm a communications planner with 7 years experience in all aspects of media, including traditional, digital, social, content and partnerships. I have extensive experience across Australia and EMEA, with a focus on the United Kingdom and Germany. Driven by curiosity, I enjoy obsessing on consumers, understanding what makes them tick, unlocking their paths to purchase and ultimately delivering strategic campaigns that drive business value. My ambition is to create campaigns that people engage with and love. I am a natural relationship builder; I am process driven and I do set the bar high.

QuestionsProjectsExperienceTeam

Projects credited in

• 6

  Nike Women's World CupChallenge As part of a growing focus on women’s sport, Nike x JD launched England and France shirts across all UK and French stores and online. We were asked to sell the new shirts to young girls who were not involved in or watch football, and get them to wear the shirts for the Women's World Cup. Why? To make shirt sales of course, but not just that. The Women’s World Cup is a cultural moment – a world-changing event where women's football is finally being treated equally on a world stage, and
• 11

  Nike Nulla Puo Fermarci (Stop At Nothing)Challenge Italy has a specific and significant problem with the perception of sportswomen. They are rarely seen or celebrated and when they are, they’re stereotyped, sexualised, and valued for their appearance over their capabilities. In Milan, one of Nike’s 12 key global cities, 55% of women between 14 and 24 don’t participate in sport. So our challenge was to get 150,000 Milanese young women moving. Yep, that's all of them.

Work history

Communications Planning & Strategy DirectorMindshare Worldwide
Apr 2018Amsterdam, NetherlandsFull Time
Nike ‘All Star’ awarded
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Communications DirectorStarcom (Publicis Groupe)
Mar 2016 - Mar 2018London, United KingdomFull Time

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Skills

• Strategic Communications
• Campaign Strategy
• Client Relationship
• Actionable Insights
• Social Strategy

Education





Bachelor of Business
Griffith University, Australia
Mar 2009Brisbane, Australia
Major in Marketing

Awards

Cannes Young LionsCannes Lions International Festival of Creativity
Cannes Young Lions Finalist