I am an accomplished Head with expertise in leading new projects and creating communities. I am experienced in successfully launching and managing new business across regions. I am an agile, motivated and resourceful individual who can hit the ground running and implement high impact strategies at speed through years of experience.
Projects
- Further EastFurther East is an annual B2B business festival located in Bali, Indonesia. Founded by This Is Beyond, a leading trade exhibition organisation that reshapes industries into inspired communities, Further East is the latest brainchild in the portfolio. Established in 2018, Further East is Asia's most innovative high-end travel community, bringing together Asia's leading travel brands and global buyers in a unique 4 day format sprawled across one of Bali's most iconic beaches. The event agenda i
Projects credited in
- Brand building // Further East brand book (2019)The Challenge: As a young event brand in its second year, Further East had a strong design aesthetic but no definitive conceptual brand. This resulted in a lack of clarity over marketing messaging and limited cohesion between the various teams working on the product, which impacted marketing effectiveness and internal productivity. The process of creating a slogan had already been attempted by various individuals and teams in isolation with minimal success. The Opportunity: We wanted to crea
Work history
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Head of Further East//Event DirectorThis is Beyond
- London, United KingdomFull Time
Further East is an annual B2B business festival located in Bali, Indonesia uniting 500+ luxury hospitality delegates for 4 days of networking, inspiration and collaboration.
As Head of Further East I was integral in building the concept of the event, brand and community, launching the sales & marketing strategy, establishing stakeholder partnerships, and managing teams, the budget and deadlines to deliver the project which now runs on an annual cycle.
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Head of Travel RelationsThis is Beyond
- London, United KingdomFull Time
Head of buyer programmes for PURE Life Experiences & We Are Africa travel trade events.
Managed team of account managers and executives.
Drafted and delivered buyer acquisition strategies achieving monthly and annual targets.
Partnership management with key stakeholders, affiliate organisations and member groups.
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Skills
- Event Management
- Events Production
- Sales Marketing
- Project Management
- Budget Management
- Brand Building
- Community Engagement
- Content Development
- Commercial Partnerships
- Business Development
Education
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BA Combined Honours in Social Sciences (Sociology, Anthropology, History of Art)Durham University
- Durham, United Kingdom