Jenny Cusack
Available

Jenny Cusack

writer & creativeNewcastle upon Tyne, United Kingdom
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Jenny Cusack
Available

Jenny Cusack

writer & creativeNewcastle upon Tyne, United Kingdom
About me
Jenny Cusack is a writer based in Newcastle upon Tyne. Specialising in long-form interviews, Jenny covers a wide range of subjects - from women's issues, the North East and wellbeing to art, culture, film and travel. Her interviews include Rosamund Pike on the power of women, South East London's most loveliest art-angel, Mia Goth, on her journey through womanhood, and Queer arthouse director Bruce LaBruce about attacks on the LGBT community. Alongside her journalism and writing, Jenny consults for brands, businesses and non-profit organisations. Jenny has worked for media companies such as The New York Times and Financial Times in London, Singapore and New York, and in high-profile Development projects backed by names such as Nike Inc. in Nepal, Kenya and Uganda. Jenny produced a series of videos across Uganda and Kenya for USAID, DFID and Nike Foundation about the impact businesses can have on the lives of girls, and a film for The Guardian on the politically charged 2014 Eurovision contest in Copenhagen. Her poetry was published in The New River Press 2018 - 2019 Yearbook ~ WHEN THEY START TO LOVE YOU AS A MACHINE YOU SHOULD RUN. Jenny was co-named Dazed & Confused magazine's funnest intern (2011).
Projects
  • Welcome to the frictionless future - Mastercard
    Welcome to the frictionless future - MastercardCopywriting for Mastercard's major payment solution forecasting report, winner of Gold at the prestigious B2B Elevation Awards 2020 in the US.
  • les girls les boys
    les girls les boysBrand analysis, tone of voice overhaul, email marketing, and SEO-friendly content and concepts for site, social and press.
Work history
    les girls les boys logo
    les girls les boys logo
    Head of Contentles girls les boys
     - London, United KingdomFreelance
    S
    S
    Communications ManagerSPRING Accelerator
     - London, United KingdomFull Time
    A Human-Centred Design accelerator in East Africa and South Asia, supporting businesses whose products or services can positively change the lives of girls living in poverty. SPRING was funded by the UK Department for International Development, USAID, Australian Aid and Nike Foundation/Girl Effect. With HCD curriculum by San Francisco-based fuseproject. I oversaw and deployed all external and internal communications, marketing, applicant outreach, media relations, website content, social media, and evidence based content creation. Personal projects included coverage secured on International Women’s Day with BBC World Service, creating and implementing a successful internal knowledge sharing system globally, developing locally relevant marketing materials and collateral, building a strategy for the programme's external knowledge sharing, and production of a series of films shot in Uganda and Kenya on SPRING’s work and impact in East Africa.
Skills
  • Writing
Awards
    Mastercard logo
    Mastercard logo
    Gold at B2B Elevation Awards (US) - 'Welcome to the Frictionless Future'Mastercard
    P
    P
    Best International In-House Team - Financial TimesPRWeek Global Awards
    The PRWeek Global Awards are among the highest honours in communications and PR.