About me

I am passionate about creating opportunities through the arts and making the creative industries as inclusive and wide-reaching as possible through clear multi-channel marketing strategies and data-driven decision making. As a Marketing Manager, I manage campaigns through from concept to activation and delivery, overseeing content creation, multi-channel paid and organic media, and reporting.

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• TODAY is the deadline to apply for Marketing Manager at FESTIVAL.ORG - find out more and apply: https://festival.org/jobs-opportunities/
• Does anyone have advice on how to get interesting freelance work? Marketing/copywriting ideally.

Projects

• Titus AndronicusCampaign lead for Titus Andronicus, directed by Jude Christian and performed in the Sam Wanamaker Playhouse for the first time. Navigated early sensitivities around the play's extensive content guidance and triggers, commissioning content to address particular issues. A long run with a high financial target, the campaign then shifted to a more tongue-in-cheek celebration of the production, highlighting the comedic, cathartic nature through songs by cabaret duo Bourgeois & Maurice, and the unique
• Hakawatis: Women of the Arabian NightsCampaign lead for a newly written play especially for the Sam Wanamaker Playhouse. Worked closely with Hannah Khalil (playwright) and Tamasha, who co-produced the piece, fore-fronting the voices and experiences of Arab women. The campaign was designed to reach SWANA audiences and bring them into the Globe for possibly the first time, celebrating and championing diverse voices.
• Julius Caesar 2022Campaign lead on a production of Julius Caesar directed by Diane Page, stepping in to take on campaign planning, activation, paid media, trailer briefing, filming and feedback, asset rollout across digital and print, managing sensitive social media issues, and post-press activity. Integrated with a marketing campaign for the show's Tour across the UK.
• The Merchant of Venice 2022Campaign lead on The Merchant of Venice directed by Abigail Graham, overseeing campaign planning, activation, artwork concept creation and photoshoot, paid media, trailer briefing, filming and feedback, asset rollout across digital and print, and post-press activity. This campaign included additional resources around sensitive subject matters, including antisemitism training, collation of post-show resources, and in-depth PR and press relationship handling.
• The Tempest 2022Campaign lead on a production of The Tempest directed by Sean Holmes, overseeing all campaign planning, activation, artwork shoot, paid media, trailer briefing, filming and feedback, asset rollout across digital and print, and post-press activity.
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  GDIF 2021With over 200 performances reaching over 70,000 people, with 60 UK and international companies performing across 20 different locations, GDIF 2021 took place from August-September 2021. Performances engaged communities on their doorsteps across Greenwich, Woolwich, Thamesmead, Plumstead, Charlton, and the Royal Docks, with co-created installations and events such as Healing Together and Mystery Bird. We Are Watching and Borealis brought together local and global perspectives with an opening ce

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Work history

Marketing ManagerShakespeare's Globe
Aug 2022London, United KingdomFull Time
Marketing OfficerShakespeare's Globe
Nov 2021London, United KingdomFull Time

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Skills

• Creative
• Office
• Critical Analysis
• Proofreading and Copy Editing
• Admin Skills
• Creative Critical Thinking
• IT
• Marketing
• Artist Relations
• Digital Communications

Education

MA Shakespeare StudiesKing's College London
Sep 201621 New Globe Walk, London SE1 9DT, UK
BA(Hons) English Language and LiteratureKing's College London
Sep 2011 - Aug 2014London, United Kingdom