Work history
Copy EditorVashi
London, United KingdomFull Time
• Edit all copy that leaves the business, managing deadlines from brief stage to delivery
• Define the brand tone of voice, creating a business-wide style guide divided by channel, ensuring a consistent brand identity
• Work with the creative team to brainstorm campaign ideas, from taglines to editorial treatments, to drive brand awareness and encourage customer acquisition
• Work closely with email marketing to create engaging content that reflects what our customers want to see, based on data collection and A/B testing
• Collaborate with the e-commerce and operations teams on the website re-platform, managing the auditing and delivery of copy to ensure high-quality content and a seamless customer journey
• Manage the editing of print projects such as a campaign zine and investor books, working closely with design to ensure images, layout and copy are correct
• Deliver clienteling workshops for the store teams, ensuring that email language with customers is appropriate and consistent with the rest of the company
• Lead copy collaboration with the product team, managing new collection descriptions, naming updates and ad-hoc copy requirements for website re-designs
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EditorMATCHESFASHION
- London, United KingdomFull Time
• Edit and write product copy and hit daily KPIs, delivering a consistently high standard of language, grammar and fashion expertise
• Introduce a mentoring scheme for the mid-level writers I line-managed to align business needs with their personal goals and aspirations, as well as providing regular feedback on their work
• Manage workflow with our external translation agency to ensure targets were met within agreed deadlines, avoiding extra translation costs
• Implement team process improvements for shootlist deadlines, pre-shoot updates and swatch products, ensuring efficiency and reducing subsequent amend and translation costs
• Tailor copy for international audiences, working closely with translations teams to ensure location-specific messaging
• Manage designer landing pages, allocating briefs and setting deadlines, writing and editing copy and delivering assets to the market and e-commerce teams
• Deliver fine jewellery brand trainings to ensure cohesion between copy, imagery and styling
• Run grammar and copy workshops, and develop a written guide to ensure a high standard of copy and consistency across the site
• Manage freelance bookings to meet required team capacity and ensure daily targets could be met
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Skills
- Editing
- Writing
- Content Creation
- Project Management
- Line Management
- Production Co-ordination
- Product Copy
- Cross-cultural Working
- CMS Experience
- Brand Tone