Jo Armitage

Jo Armitage

Freelance CreativeBournemouth, United Kingdom
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Pip Jamieson
Brendan McKnight
Annie Ly
Jo Armitage

Jo Armitage

Freelance CreativeBournemouth, United Kingdom
About me
After graduating from the Arts University Bournemouth in 2001, I jumped straight into the creative industry working for high street retailers. I currently run my own creative consultancy business, where I help establish new brands, work with high street shops, organisations, galleries and museums. I troubleshoot for brands or independent shops, by analysing where they may be missing potential sales opportunities with in-store displays, windows and campaigns – visual communications are well, always visual. Each project I embark on is approached with enthusiasm, innovation and a keen eye for detail. I can happily work within existing spaces, or create new ones. As an award winning window designer, I have a successful track record. I am a natural, skilful communicator - lending this language to a variety of creative briefs. As well as consulting, I embark on event curation for brands, designing and styling spaces. I am happy to work remotely or on site, depending on the brief.
  • Giant Gallery gift shop
    Giant Gallery gift shopContemporary artist Stuart Semple recently opened the largest artist run gallery space outside of London in my hometown of Bournemouth. The aim was to develop a vibrant hub for contemporary art. Within this 15,000sq foot space they wanted to create a curated gallery gift shop, and asked me to oversee this part of the project. We set about designing bespoke furniture and create a colourful array of art products and prints that also linked to each exhibition. We had custom made units that coul
  • Restored Retro - shop launch
    Restored Retro - shop launchVISUAL MERCHANDISING \ STYLING \ LEAD DESIGN Client: Restored Retro Creative direction for new shop opening for mid century restoration brand. I created a new brand identity and window graphics for new retail showroom and workshop. I designed a shop space to showcase restored furniture and vintage interior products. I styled the shop and sourced vintage art posters to add to the decor. Location: Poole, Dorset
  • Battersea Power Station - Design store
    Battersea Power Station - Design storeART DIRECTION \ VISUAL MERCHANDISING \ STYLING \ LEAD DESIGN \ PROP SOURCING Client: Battersea Power Station Shop opening for Battersea Power Station Development, with branded souvenir products for design store launch. Shop styling and prop sourcing with additional Christmas window display. Location: Circus West Village, London
  • Pizza Co - restaurant opening
    Pizza Co - restaurant openingBRANDING / LEAD DESIGN / INTERIOR / INSTALLATION Client: Bournemouth Pizza Co Launch of brand new woodfired pizza restaurant. I created a modern brand with a simple colour palette. I hand drew food illustrations to compliment the interior and add interest to the walls and windows. All the menus were sign written to add a personal, informal touch to the space. Location: Bournemouth
  • Naked House
    Naked HouseART DIRECTION \ LEAD DESIGN \ PROP SOURCING \ STYLING \ CURATION \ DESIGN Client: Lush Part of Lush’s annual creative showcase, the Naked House was part gallery exhibition and part immersive experience with a message of the problem of plastic pollution caused primarily by the single use of plastic packaging and the limitations of recycling. A five-floor showcase including a tour through the fascinating history of packaging. Naked House tells the story of packaging past, present and future. Credi
  • The Design Museum - Shop opening
    The Design Museum - Shop openingART DIRECTION \ VISUAL MERCHANDISING \ STYLING Client: The Design Museum High Street shop opening and launch for brand new location of The Design Museum for their first design destination store. Architect: John Pawson Shop fit: Vitra Location: High street Kensington, London “Jo brought her expertise in store visual merchandising to create two different, authoritative, curated shops for the new Design Museum retail spaces. The team were able to interpret our visual merchandising strategy and work
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Projects credited in
    LUSH NAKED HOUSEOne of four Pop Ups being staged to support the Lush 2017 Creative Showcase event in London, Naked House is part gallery exhibition and part immersive experience curated by the brand team at Lush to show just how easy it is to make the switch to Naked (as in living with less packaging). This was a huge task that I curated with the help of a huge team of people. The Naked House was five floors of creative exploration around plastics. The exhibition itse
  • Creative Direction
  • Set Design
  • Art Direction
  • Visual Merchandising
  • Retail Design
  • Interior Styling
  • Interiors