Jo Arscott Global Creative Lead | Brand Activation & Retail Expertise | The Dots
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Jo Arscott

Global Creative Lead | Brand Activation & Retail ExpertiseLondon, United Kingdom
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Jo Arscott

Global Creative Lead | Brand Activation & Retail ExpertiseLondon, United Kingdom
About me
Jo Arscott is a true pioneer. When she started in advertising she was a teenage girl of colour. And that was back in the 1980s, when the planet was a lot less woke (as the kids say) than it is now. Then she paved the way for ‘Integrated’ work long before ‘360’ became an adjective. Then she worked everywhere from Arkansas to Qatar. And she’s now a walking diversity debate who doesn’t think there should be one. So she’s had an advertising career unlike any other, but met every twist and turn with relentless positivity. Have a listen as we discuss… From Gloucestershire to Watford. Inspiration from Margaret Thatcher and Boy George. ‘Oh my God, she’s black! Oh my God, she’s a girl!’ Integration was a thing. That asthma poster. To the BBC via Paris. Saatchi and Saatchi under Dave Droga. Being groomed by Michael Howard to become an MP. Off to Coke in Atlanta. Shopper Marketing and Bentonville, Arkansas with Saatchi X (Amish, Cowboys, KKK…). And no real love for Chicago. So back to the UK… before quickly off to the Middle East. It’s all an education. Is the whole diversity thing a good thing or a bad thing? Colour of skin isn’t necessarily expertise in multicultural advertising. A ‘cultural collage’. It’s not about hiring people; it’s about how you talk to people. 1:1. (I'll happily send a CV/Resume on request.)
Projects
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Projects credited in
  • This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Yana Peel CEO of the Serpentine Galleries since 2016. Peel is a co-founder of the Outset Contemporary Art Fund and Intelligence Squared Asia, and was CEO of Intelligence Squared Group from 2013 to 2016. Awarded one of Harper’s Bazaar ‘Women of the Year’ 2017 for her contribution to arts. Yana's nominations: Es Devlin - Stage designer Grace Wales Bonner - Fashion designer Sondra Perry - New media artist and net neutrality advocate FeiFei Li - Director of the Stanford Artificial Intelligence La
Skills
  • Creative
  • Brand Consultancy
  • Keynote Speaker
  • Shopper Marketing
  • Brand Activation
  • Mentoring
  • Multicultural Sensitivity