Jo Arscott
Available

Jo Arscott

Global Creative Lead | Brand Activation & Retail ExpertiseLondon, United Kingdom
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Jo Arscott
Available

Jo Arscott

Global Creative Lead | Brand Activation & Retail ExpertiseLondon, United Kingdom
About me
Jo Arscott is a true pioneer. When she started in advertising she was a teenage girl of colour. And that was back in the 1980s, when the planet was a lot less woke (as the kids say) than it is now. Then she paved the way for ‘Integrated’ work long before ‘360’ became an adjective. Then she worked everywhere from Arkansas to Qatar. And she’s now a walking diversity debate who doesn’t think there should be one. So she’s had an advertising career unlike any other, but met every twist and turn with relentless positivity. Have a listen as we discuss… From Gloucestershire to Watford. Inspiration from Margaret Thatcher and Boy George. ‘Oh my God, she’s black! Oh my God, she’s a girl!’ Integration was a thing. That asthma poster. To the BBC via Paris. Saatchi and Saatchi under Dave Droga. Being groomed by Michael Howard to become an MP. Off to Coke in Atlanta. Shopper Marketing and Bentonville, Arkansas with Saatchi X (Amish, Cowboys, KKK…). And no real love for Chicago. So back to the UK… before quickly off to the Middle East. It’s all an education. Is the whole diversity thing a good thing or a bad thing? Colour of skin isn’t necessarily expertise in multicultural advertising. A ‘cultural collage’. It’s not about hiring people; it’s about how you talk to people. 1:1. (I'll happily send a CV/Resume on request.)
Projects
  • Absolutely thrilled to be part of @The_Dots_UK 200 women redefining the creative industry this #InternationalWomensDay! Full list here: https://goo.gl/oeFQwu #IWD2018
    Absolutely thrilled to be part of @The_Dots_UK 200 women redefining the creative industry this #InternationalWomensDay! Full list here: https://goo.gl/oeFQwu #IWD2018
  • Design Council Interview - Jo Arscott: Britain's first black female Creative Director
    Design Council Interview - Jo Arscott: Britain's first black female Creative Director(Article originally published by Design Council) Globally experienced, award-winning and hugely creative, Jo Arscott has worked with and represented billion-dollar brands such as Coca-Cola and Proctor & Gamble across the UK, North America, Europe, and the Middle East. Her career to date has delivered inspiring and engaging pieces of work incorporating diverse, creative and strategic thinking. Her most recent roles found her heading up accounts within MENA and Saatchi & Saatchi, where she managed
  • Interview: “I understood the power of my own brand”
    Interview: “I understood the power of my own brand”In his latest Four Corners column, Jon Daniel catches up with creative director Joanna Arscott, an orphaned child who found her way and launched a flamboyant career, beginning in the 1980s. (Article originally published by Design Week, by Jon Daniel October 26, 2016) For this year’s Black History month, I am proud to shine a spotlight on one of the first Black female creative directors to grace the British advertising scene. Still creating effective and award-winning work wherever she goes, please give it up for Joanna Arscott What’s your background? It’s a mystery. My birth mother was White British and my father was… I knew neither. I was adopted in 1966 and diverted from a Dr. Barnardo’s orphanage into an amazingly open-minded white Welsh family and brought up in a village in Gloucestershire. My sights were always on London and when I entered 80’s advertising as a naïve 18 year old, I didn’t understand the word “career”. I fell in love with Adlands’ kaleidoscopic Soho culture. It was a fabulous new world – a visual training ground. It opened my eyes. Margaret Thatcher as a strong female leader, the black leather Filofax that made me feel “grown up”, Champagne at Kettner’s on my first credit card (always over the limit), gallery openings, photographers’ studio parties, directors’ private views, illustrator’s daily visits to the agency, sitting in a restaurant window in Old Compton Street watching the glamorous transvestites from Madame Jo Jo’s strutting past on their pre-performance stilettos… I was captivated by Soho. It was an irresistible “hotchpotch” of London creativity.
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Projects credited in
  • This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018
    This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Yana Peel CEO of the Serpentine Galleries since 2016. Peel is a co-founder of the Outset Contemporary Art Fund and Intelligence Squared Asia, and was CEO of Intelligence Squared Group from 2013 to 2016. Awarded one of Harper’s Bazaar ‘Women of the Year’ 2017 for her contribution to arts. Yana's nominations: Es Devlin - Stage designer Grace Wales Bonner - Fashion designer Sondra Perry - New media artist and net neutrality advocate FeiFei Li - Director of the Stanford Artificial Intelligence La
Skills
  • Creative
  • Brand Consultancy
  • Keynote Speaker
  • Shopper Marketing
  • Brand Activation
  • Mentoring
  • Multicultural Sensitivity