In school, the career teacher pushed me towards farming, banking, secretarial work or store work. Even though I was the School Lamb Monitor, Chicken Monitor and Rabbit Monitor, I knew in my heart I was a creative writer. I would do celebrity interviews of visiting bands – Culture Club, Depeche Mode, Thompson Twins – for the school magazine, write numerous begging letters to the BBC and enter things like the Godley & Crème Video Concept competition. All failed. But as fate would have it, I became a school librarian – to get out of the lunch time rain – and noticed a careers book. And there it was, advertising. It started a journey, which really picked up in 1985 at Watford College of Art.