Joana David

Joana David

Press Office AssistantLondon, United Kingdom
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Luke Butler
Ann Lai
Vincenzo  To
Joana David

Joana David

Press Office AssistantLondon, United Kingdom
About me
I am a Branding Master Student, with a background in Public Relations, Fashion & Luxury and NGO Management. I hold a BA in Communication and PR, led a 20.000 members NGO, across 14 countries and spoke on behalf of young entrepreneurs at dozens of events. I have a truly European mind-set; I have lived in Barcelona, Bucharest, Brussels, Dublin, and now London. I will graduate from my Masters program in September, but I will have finished my courses mid-March, which coincides with the end of my present internship at Linda Farrow and hopefully will sync with the start of a new chapter in my career.
  • SS17 Linda Farrow Campaign
    SS17 Linda Farrow CampaignThe Spring / Summer 2017 capsule collection with Nicole Warne, Elena Perminova, Leaf Greener and Negin Mirsalehi was a major project I worked on while at Linda Farrow. For the first time ever, these four digital influencers got together in an exclusive eyewear collaboration, brought to life in imagery by world renowned photographer Mariano Vivanco. Linda Farrow's approach to each collaboration is uniquely different. Well known for its collections with designers such as Dries van Noten and Matthew Williamson, we propose for next season a completely distinct partnership. With more than 6 million followers combined on Instagram alone, Linda Farrow is tapping into the universe of some of the world's most well beloved fashion contemporaries. Moreover, on the first day of its global launch, the campaign was covered by the majority of relevant countries under my responsibility - EMEIA.
Work history
    Linda Farrow logo
    Linda Farrow logo
    Marketing AssistantLinda Farrow
     - London, United KingdomInternship
    • Oversee and pitch digital publication of SS17 for Europe, Middle East and Africa • Responsible of targeting men's publications for special project SS17 campaign • Reporting on celebrity and digital influencers' gifting projects • Compile a weekly coverage report analysing fashion stories; • Set up the mailing system for news & press releases (data base and templates)
    Marketing Communications
     - London, United KingdomFreelance
    • Researched and contacted European Contemporary artists for representation; • Monitored press coverage & assist with European events (e.g. START Art Fair London). • Set up mailing system, designed templates and implemented direct marketing strategies
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  • Microsoft
  • Public Relations
  • Fashion
  • Marketing
  • Digital Maketing
  • Social Media
  • Events
  • Brand Strategy
  • Luxury
  • B2B
     - London, United Kingdom
    reached B1
    MA Brands, Communication Culture
     - London, United Kingdom
    Master's Thesis: "All that sparkle is brand - A study of branding diamonds" (180 credits)
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