SS17 Linda Farrow Campaign

The Spring / Summer 2017 capsule collection with Nicole Warne, Elena Perminova, Leaf Greener and Negin Mirsalehi was a major project I worked on while at Linda Farrow. For the first time ever, these four digital influencers got together in an exclusive eyewear collaboration, brought to life in imagery by world renowned photographer Mariano Vivanco. Linda Farrow's approach to each collaboration is uniquely different. Well known for its collections with designers such as Dries van Noten and Matthew Williamson, we propose for next season a completely distinct partnership. With more than 6 million followers combined on Instagram alone, Linda Farrow is tapping into the universe of some of the world's most well beloved fashion contemporaries. Moreover, on the first day of its global launch, the campaign was covered by the majority of relevant countries under my responsibility - EMEIA.