SS17 Linda Farrow Campaign

  • Joana David
  • Emily Lynch
  • Yuji Suzuki
  • Vincenzo  To
  • Ann Lai

The Spring / Summer 2017 capsule collection with Nicole Warne, Elena Perminova, Leaf Greener and Negin Mirsalehi was a major project I worked on while at Linda Farrow. For the first time ever, these four digital influencers got together in an exclusive eyewear collaboration, brought to life in imagery by world renowned photographer Mariano Vivanco. Linda Farrow's approach to each collaboration is uniquely different. Well known for its collections with designers such as Dries van Noten and Matthew Williamson, we propose for next season a completely distinct partnership. With more than 6 million followers combined on Instagram alone, Linda Farrow is tapping into the universe of some of the world's most well beloved fashion contemporaries. Moreover, on the first day of its global launch, the campaign was covered by the majority of relevant countries under my responsibility - EMEIA.

As part of the Press Office of Linda Farrow London I had the opportunity to get involved with media liaison especially for the Spring/Summer 17 Campaign that featured four of the most influential names is fashion in the digital world. Together with my manager we have achieved a 285% growth in media coverage for the second part of 2016 and a 300% increase for the first quarter of 2017. While I was directly responsible of enabling the campaign in Eastern Europe and Middle East, I had a monitoring and supporting role in pitching and approaching publications from Western Europe, India and Africa. As an example of the spread of the campaign I selected a few symbolic articles and interviews published for our campaign