About me

I’m a Designer and Art Director with over 20 years experience, both agency side and in-house. I love the challenge of a new creative brief and always aim to be involved in projects from the initial concept stage whenever I can. However, I’m just as comfortable with other creatives in a more design and production capacity, or getting stuck in with final artwork. I’m hardworking and dedicated, which means I’m often the one pulling a project together when it comes to a tight deadline. Luckily I also love what I do.

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Projects

• 2

  Bach Flower RemediesAn integrated campaign to promote the whole range of Bach Flower Remedies. I designed and illustrated the key visuals and created the global toolkit to roll out the campaign to the global territories.
• Femfresh refreshAn overhaul of the femfresh website, social launch and sampling campaign. I oversaw the design and look and feel of all elements of this relaunch. Ensuring the social tied in with the website, the product shots, the above the line and the sampling campaign.
• Bach Flower Remedies CampaignAn Integrated global campaign to promote the full range of Bach Flower Remedies. I Illustrated and designed the key visuals and produced campaign guidelines to aid the global rollout.

Projects credited in

• 2

  ORAJEL - FINGER FIGHTERSOrajel is one of the most powerful and instant toothache pain relief products around. The gel formula contains a powerful numbing ingredient, benzocaine, and is applied directly to the pain using your finger. The brand needed a campaign to cut through its category where painkilling pills are the go-to and other toothache related brands are well known and trusted. So, we created a fun and engaging campaign completely different to anything else in the category. The action quite literally heroe

Work history

Senior DesignerKetchum
Jul 2019 - Apr 2020London, United KingdomFull Time
FTC maternity cover as a senior designer within Ketchum's creative department, working on health and beauty projects for P&G, TPA awards for booking.com and a host of other events and comms.
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Design Studio ManagerTherapy Agency
Jun 2014 - Jun 2019London, United KingdomFull Time
• Managed a team of designers, content producers and freelancers in this boutique agency, for global tech, financial and health & beauty clients. • While overseeing others, I remained hands on in creating design for print, packaging, digital and social. • Regularly delivered 360 integrated campaigns to extremely tight deadlines, on budget. • Mentored my team members to aid their personal growth and ensured briefs were interpreted and actioned correctly. • Introduced new workflow systems to ensure all projects were completed to the highest standards with improved efficiency, in a what is a fast paced working environment.

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Skills

• Graphic Design
• Advertising
• Logo Design
• Branding
• Art Direction
• Print Design
• Web Design
• Design
• Photoshop
• Indesign

Education

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(BA hons) Graphic DesignCoventry University
Sep 1992Coventry, United Kingdom