I graduated with a degree in graphic design and advertising in 2013 from the European University Cyprus. Since then, I’ve had the pleasure to work for brands like Saxo Bank and Saatchi & Saatchi. Working in the finance industry helped me to build a business mindset and how to create a design that brings good ROI. Being an Art Director for Saatchi taught me to deliver faster and to think even bigger while working with global brands like Pampers.
In 2016, I decided to open my own studio in Prague dedicated to branding and illustration. I learned how to combine my business knowledge with creative thinking. The illustration was always my passion and it gave a personal touch to the brand personalities that were coming to life.
I chose to specialize in the mental health and education industry because I believe that mental healthcare and good education should be more accessible to those who need it most. Being on both sides, as a patient/student, and as a business advisor to mental health professionals/educators, I learned how to connect with the audience on an emotional level.
Currently, I’m enjoying the creative and inspiring atmosphere of Budapest. I keep assisting brands to lead a candid journey and to connect with their audience on an authentically emotional level.
Projects
- CREATIVE BREAKFAST – YOU DON’T HAVE TO BE CREATIVE ALONEAbout This Project Creative Breakfast is a coffee shop for creatives, where they can learn new skills over a good breakfast. There are only 10 seats at the table. What are the criteria to join? Transparency about your creative career and willingness to learn from each other. Collaboration, trust, and feeling at home is at the core center of the Creative Breakfast. Challenge: Build a coffee shop brand that had to be put on pause because of COVID. Instead of waiting for the pandemic to change,
- PARENTING MENTAL HEALTH – YOU ARE NOT ALONEAbout This Project Illustration for Parenting Mental Health that supports parents of children with poor mental health, to help themselves and their families. Challenge: Enhance brand visual language through the illustration system that will tell the brand story, bring clarity about the offering, and build trust with the audience. Outcome: Illustrations that will connect with the audience to seek the needed support, offer hope and reminder that the parents are not alone in the struggle. Impact
- PAMPERS – BREASTFEEDING EXPLAINEDAbout This Project Pampers is on a mission to support mothers in their breastfeeding journey. You can read in this article all about the technical details of breastfeeding positions. Challenge: Series of illustrations that are subtle but at the same time show the technical details of each breastfeeding position. Outcome: Series of 12 illustrations supporting Pampers on their mission. You can check it here. Impact: Moms have now access to free resources about breastfeeding. Services: Illustra
- TRUSTING CHILDREN – RESPECTFULLY NAVIGATING PARENTHOODAbout This Project Trusting Children is a place to help parents learn how to respectfully navigate parenthood and different stages of their child’s development in an accessible way. Challenge: Building brand awareness and positioning as a resourceful and respectful space. Outcome: In order to increase brand loyalty we build trustful, fresh, and inviting branding from the ground up. Impact: Attracting leads of better quality and making respectful parenting methodology accessible for all parent
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Work history
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Art Director & IllustratorVarró Joanna Design
HungaryFull Time
My mission is to build meaningful brands for creative and modern businesses. To do that, I combine branding and illustration to help you connect with your audience, stand out, and drive more engagement.
I specialize in the mental health and education industry because I believe that it should be more accessible to those who need it most. I want to make that change with you.
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Art DirectorSaatchi & Saatchi Budapest
- Budapest, HungaryFull Time
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Skills
- Illustration
- Branding
- Web Design
- Editorial Design
- Packaging Design
- Visual Storytelling
- Book Design
- Wordpress
- Identity Design
Awards
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Academic Scholarship for the highest GPA - 4.0/4.0European University Cyprus
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Academic Scholarship for the highest GPA - 4.0/4.0European University Cyprus
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