About me

I am determined, passionate and results-driven, with a proven track record of delivering growth and innovation across many established brands. My experience in the wine industry has seen me lead multiple detailed creative projects, executing briefs to the highest standard from initial brand strategy, to in-store launch and beyond.

QuestionsProjectsExperienceTeam

Projects

• Corvezzo Wine - ItalyLabel design and print management
• Care for wild winesCare for Wild Wines. Brand design and launch. Charity initiative “Care for Wild” wines with English cricketer, and ambassador Darren Gough MBE. 7 wines in total, each label tells a story of a rescued rhino, and gives information on the charity and all the wonderful work they do. 20% of the proceeds of each bottle sold via slurp.co.uk, directly supports Care for Wild, South Africa. In autumn 2020 the brand were awarded 5 Drinks Business Blind Tasting awards. (CFW Syrah Viognier / CFW Pale Ros
• Rochanna CDB BrandingBranding and label design

Work history

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Creative DirectorJodie Newman Design
Sep 2021Oxford, United KingdomFull Time
Freelance design (self employed)
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Head of Creative & NPDFreixenet Copestick
Mar 2014Newbury, United KingdomFull Time
Heading up the design department I was responsible for all NDP ideas, wine and spirit label creation, and supporting graphics on both existing brands (including I heart wines and Freixenet) and bulk wine projects.

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Skills

• Creative Direction
• Abobe Creative Suite
• Print Management
• Social Advertising
• Brand Strategy
• Typography
• Artwork Management
• Artworker
• Photo Assisting
• Illustration

Education

BaHonsUniversity of Plymouth
Jan 2001 - Jan 2004Plymouth, United Kingdom
BA Hon Graphic Communication with Typography

Awards

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WinnerHarpers Design
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Winner "Best design and packaging for wine"The Drinks Business