Brand creation for CBD wellness Brand Rochanna.
Cannabidiol (CBD) oil comes from the Cannabis plant and has become a popular alternative therapy for a range of conditions over the past few years. CBD oil helps to reduce pain, anxiety, and sleep disorders.
I wanted to create branding that was sympathetic to the healing and natural nature of the Cannabis plant (note: CBD oil contains low levels of the cannabinoid tetrahydrocannabinol (THC), which is the compound that produces the ‘high’). I incorporated the ‘R’ into the Cannabis leaf to create a logo lock up and used a calming colour pallet throughout the packaging.