About me

A seasoned digital product manager and strategist with several years of experience across App, Web and cross functional team management. With a true passion for user-centered mobile product (iOS, Android) design, I am able to look beyond the just 'now' possibilities and work closely with clients, design (UX/UI), front / back-end development and data teams alike to deliver more robust, innovative and data-driven digital experiences on all sides, through the use (...and removal where necessary) of the correctly procured digital / mobile technologies, tools and services. Self-motivated and energetic, I'm able to efficiently manage multiple product backlogs, team workflows and ideation sprints simultaneously so to prioritise individual project roadmap's and achieve their potential, building mobile first products, businesses and services with integrity and iterative scalability. Recent Clients: West Ham United F.C. App (B2C), PDC - Professional Darts Corporation App (B2C), UNIBET (B2B2C), William Hill (B2B2C), Red24 - TravelKit App (B2B), EDF (B2B), JLR (B2C) Key Attributes: - Strong knowledge of mobile / app UX principles - Agile & Waterfall product methodology experience - Good understanding of data & information architecture - A ‘data-first’ approach throughout all phases of product development - Management of remote project teams based out of Copenhagen, Newcastle, Munich and London - A Clinical approach to testing & QA - Tech enthusiast!

PostsProjectsExperienceTeam

Projects

• IATA - SKYZENThe problem: As the largest trade associations for the world’s airlines, IATA wanted to improve the overall flight experience for passengers worldwide. The solution: By integrating the latest technology in wearables, IATA set out to help passengers better deal with the eternal problem of jet lag. The result: Through their SkyZen app, IATA enables passengers to minimise their jet lag through the use of insights about their sleep- and activity patterns. The data furthermore enables IATA to gain

Projects credited in

• HiscoxCommunication platform for insurance brokers
• 1

  Our OfficesA look around our offices in London.
• ScotRailStaff and customer maintenance reporting tool

Work history

L
L
Digital Product ManagerLagardere Sports
Apr 2018 - May 2020London, United KingdomFull Time
Lagardère Sports (now SportFive) is a leading sport and entertainment agency, with a global network of local experts dedicated to delivering innovative technology solutions that meet their clients' needs. I led mobile app (iOS, Android) product strategy and delivery for both West Ham United F.C. & The Professional Darts Corporation. Tasked with but not limited to… • Managing multiple product backlog's / roadmap's simultaneously, including translation of business needs into technical (user-centered) requirements and epics, writing user stories, defining functional acceptance criteria, project initiation documentation and coordinating with project managers and development leads to test within environment prior to releasing product enhancements. • Identification and validation of new feature opportunities through the initial definition of product KPI’s, integration of custom event tracking and analysis of collated product usage data, including granular insights into key international user demographics, e.g. OS language, age, etc. which when coupled with App Store feedback validated any potential product change requests. Analytics platforms utilised: Flurry, Firebase and Google Analytics, including performance and stability monitoring via Crashlytics (Fabric.io), now Firebase Crashlytics. • Driving product development through the coordination of client and internal stakeholders, e.g - commercial, marketing and multiple third party integration partners / agencies, including challenging stakeholder thinking and expectations whilst driving product scalability throughout all production delivery phases of features / functional improvements within business critical timeframes. In addition, I acted as SME for all App Store (iTunes Connect, Google Play Console) set-up and management, including ASO, policy compliance and release management best practice. • Working closely with cross-functional product work-streams, including project management, design (UX/UI), front / back-end development, testing / QA and data teams alike, whilst also managing multiple team deliverables in parallel so to efficiently deliver more innovative, scalable and timely product enhancements within predefined project timeframes. Also tasked with broader client mobile marketing and sales initiatives in managing user acquisition campaigns, user retention analysis and reporting, plus push messaging (OneSignal, Tickaroo) set-up and coordination as product SME. Managed 3rd party integrations: AdServer (SmartAd + Google AdSense / Manager) & OTT (Stream AMG + Brightcove Video Cloud) SDK’s, plus client web, bookmaker and sport-data (Sportradar) API’s. Utilised & Managed tools: JIRA, Trello, StoriesOnBoard (business Epic, feature & user-story mapping), HockeyApp (now VS App Center), Crashlytics, buddybuild, TestFlight, iTunes Connect, Google Play Console, Figma, Photoshop, OneSignal, Tickaroo, MailChimp
h
h
Lead Product Strategisthedgehog lab
Jan 2017 - Mar 2018London, United KingdomFull Time
Led product strategy remotely from London as part of a wider strategic company remit. Tasked with but not limited to... • Partnering with clients (New & Existing) to drive growth of projects through strategic stakeholder / client relationship management and close coordination with product design (UX/UI) and technical team leads. • Primary client contact for all London based mobile app, AR/VR and wider digital project strategy, including initial requirement qualification, concept ideation and documentation (user stories / functional specs) for iOS, Android, Hybrid & web based solutions. • End-to-end product management, including ideation design sprints, defining project parameters and process management across agile based project teams, including budget and time management through to Testing, QA and release management. Tools utilised: Basecamp 2 & 3, Trello, JIRA, TestFlight, HockeyApp, Sketch, InVisionApp (Prototyping). Mobile & Web Analytics utilised: Mixpanel, Google Analytics (GA)

+ Show more

Skills

• Strategy
• Strategic Planning
• Project Management
• Production Management
• Mobile Applications
• IOS Android
• Account Leadership
• Analytic Skills
• Digital Consulting
• UX Design

Education

O
O
GCE A LevelOrpington College
Sep 2002 - Jul 2004Orpington, United Kingdom
GCE Advanced Levels (A Levels), Economics & Business Studies