joe whitby

joe whitby

UX DesignerLondon, United Kingdom
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joe whitby

joe whitby

UX DesignerLondon, United Kingdom
Projects credited in
  • Icelandair Group Concept UX Project : Adding In-Flight Services to their existing App
    Icelandair Group Concept UX Project : Adding In-Flight Services to their existing AppWith the arrival of in-flight wifi on Icelandair’s international journeys, Icelandair needed to consider which of their currently manual in-flight services (e.g. food and drink service, entertainment streaming or duty-free shopping) should be added to their existing app and how this might work. My Key Roles within the group: Competitor Analysis User Interviews (split between group) Affinity Mapping Experience Mapping Paper Prototyping Digital Low Fidelity mockups Usability Testing Onboarding