Icelandair Group Concept UX Project : Adding In-Flight Services to their existing App

  • Remi Hardy
  • joe whitby

With the arrival of in-flight wifi on Icelandair’s international journeys, Icelandair needed to consider which of their currently manual in-flight services (e.g. food and drink service, entertainment streaming or duty-free shopping) should be added to their existing app and how this might work. My Key Roles within the group: Competitor Analysis User Interviews (split between group) Affinity Mapping Experience Mapping Paper Prototyping Digital Low Fidelity mockups Usability Testing Onboarding feature development Illustrations and Style Guide For more information visit my website: