With a background in print design and advertising, my 20+ years’ experience as a design consultant has placed me at the intersection of business, digital, graphic design and motion graphics. By strategically combining artful design and clever copy, I help clients simplify and amplify their information.
I’ve worked on a number of one-off projects and ongoing contracts for companies across the board, from small SMEs to blue-chip organisations. Together with various teams of creatives, programmers and leaders, we implemented systems and processes to ensure our milestones and deliverables were met efficiently and cost-effectively.
I am from Cape Town, South Africa but now live and work in London.
My key skills include:
- Understanding business strategy
- Leadership and guidance
- Production knowledge across digital and film
- Thorough digital understanding
- Being able to create simple concepts from complicated information
- Knowing that every complex problem has a creative solution
Projects
- Apex Capital PartnersI connected with Apex Capital Partners shortly after their logo was designed, however, one of the primary goals was to take the brand identity and optimize its performance across various platforms and bring visual continuity across the various business channels. I also manage their content on an ongoing basis on various channels.
- HollardHollard is one of the biggest insurance brokers in South Africa, employing over two thousand employees across the country and one of their biggest challenges was onboarding these employees. Traditionally this was achieved as a one to one process but with the move to digital transformation, they approached me to help them turn this information into a digital experience. The information was relooked and repackaged to help get people engaged and aligned.
- WoolworthsIn partnership with this retail giant, I have spent the last 6 years co-creating with the company's Learning and Development team a clear set of communications, learning, and job tools to ensure that transformation takes hold, change happens and they achieve their desired results, faster. One of the main projects I have worked on over that time is a Management Training Program which was done in conjunction with a learning specialist and the University of Stellenbosch.
- NedbankThe financial industry is notoriously complex both within the business and in their business to business relationships. For many years I served as the creative director and head of motion design for a business that I co-founded which helped companies in this sector build the right tools to help accelerate the growth of the business.
Work history
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Managing Director / Designer / Motion DesignerLucid Creative Works Ltd.
London, United KingdomFull Time
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Founder / Designer /Motion DesignerHello, Design Co.
Cape Town, South AfricaFull Time
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Skills
- Project Conception
- Project Co-ordination
- Strategic Design
- Strategic Communications
- Design
- Motion Design
- Motion Graphics
- Illustration
- Adobe
- Creative Direction
Education
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Short Course in Compliance ManagementUniversity of Cape Town
- Cape Town, South Africa
A short course in compliance management.
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Advanced Diploma in Digital AnimationThe Animation School
- Cape Town, South Africa
Part-time studies in 3D animation and animation principles.
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