I founded and ran a leading digital agency for many years, growing from a three-person business into an international team of 50 full time staff in London and San Francisco (FUSE). We designed and built multi-million pound digital platforms and sites for some of the world’s largest organisations - including Unilever, Tesco and BUPA.
Prior to this, I trained and practiced as an architect, including a stint as a tutor of second year architecture students at Nottingham University. This helped me develop a rigorous and user-centric approach to design which I carried through to my work at FUSE.
We sold FUSE to Interpublic Group at the end of 2011 and, over the proceeding 4 years, conducted one of the group’s most successful earn-outs to date by integrating into a global PR firm (Golin) and helping to grow the business by over 300%.
I am now combining my technological and architectural expertise into a business focused on the next big thing - augmented reality. It’s called Arcade, and it’s a huge new venture which I’m extremely excited and proud to be part of.
Projects credited in
- The Keeper of Measurements: Metric MayhemI was the Lead Writer and Narrative Designer for The Keeper of Measurements – a mobile-based augmented reality adventure at The National Physical Laboratory, created by Arcade. Designed especially for World Metrology Day, The Keeper of Measurements takes science-loving children on an immersive story-led journey all around the labs at the NPL. Their mission – should they choose to accept it – is to save the missing SI-Bots from the pesky Croaker and fix the Keeper's Quantometer (a magical measu
- The Keeper of Paintings and The Palette of PerceptionI was the Lead Writer and Narrative Designer for The Keeper of Paintings – a mobile-based augmented reality adventure at The National Gallery, created by Arcade. Designed for 7-11-year-olds, The Keeper of Paintings draws children into an immersive story world, complete with magical animated portals, playful character dialogue, sensory puzzles and learning challenges. As they play and explore, players also collect magical gems which unlock special AR abilities, such as the power to zoom in to p
- World Illustration Awards 2020In the spirit of celebrating your wins, I'm super thrilled about getting this World Illustration Award for the illustrations I did for the Welsh National Opera! The interactive installation is based on the opera A Cunning Little Vixen and comes alive with augmented reality (Arcade ltd). www.xaviersegers.com
Work history
Chief Executive OfficerArcade ltd
London, United KingdomFull Time
Skills
- Entrepreneurship
- Digital Agency
Education
U
U
DiplomaUniversity of Nottingham
- Nottingham, United Kingdom
Diploma in Architecture