About me
Managing Director with extensive senior management experience in the arts and events sectors; highly motivated, decisive, and creative. Skilled at maximising revenue, controlling costs and generating growth. Significant experience of business planning and financial management with an acute eye for detail.
Strong marketing and communication skills with a proven track record; adept at bringing brand, content and promotional strategies together to engage existing and new audiences.
Effective leadership of teams in both public and private sectors with team management a key strength; recruiting, coaching, and developing staff. Listens and leads from the front to build a coherent shared vision.
Resourceful and innovative with a proven talent for problem-solving. Confident media and presentation skills.
Projects credited in
- Maria Sigma | Woven TextilesMaria Sigma | Woven Textiles is an award-winning textile brand specialising in 'zero waste' ethical hand-woven textiles for interiors based in London. By using exceptional natural materials I create textiles and furniture pieces for projects large and small, commercial and residential, combining expertise in made to measure throws, cushions, rugs, furnishing fabrics and much more. Maria Sigma | Woven Textiles products collection celebrates a timeless high aesthetic via 'zero waste' design and p
- London Craft Week 2019Praline saw yet another incredible edition of London Craft Week. This was our fifth year of working with the event on reviewing and fine-tuning their identity and brand language. This year we turned our eye to all things British, and explored various colour schemes before deciding on British Racing Green. This colour was matched with a tan palette for the inside of the guide and other elements including VIP invitations. The overall result is a luxury feel, unified visual palette, another succes
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Work history
Managing DirectorLondon Craft Week
London, United KingdomFull Time
Strategic management of London Craft Week, a city-wide festival of 390 events that takes place annually each May. Role encompasses: business development and financial planning, marketing and communications, sponsorship and staff management.
Achievements:
• Developed new financial planning and management tools for better cash flow visibility and improved forecasting.
• Effective management of the business through the pandemic, retaining sponsors, securing additional funding, and delivering large live festivals in 2020 and 2021.
• Expansion of the LCW programme to include over 200 partners and 390 events in 2022.
• Secured new sponsors covering property (Northacre, Shaftesbury PLC, Coal Drops Yard) and automotive (Lexus).
• Creative content and communications consultancy with programme partners and sponsors including international collaborations.
• 123% increase in visitor numbers between 2017-2022 to 208,650 in 2022.
• 140% increase in Instagram followers between 2018-2022 (now 68.2k).
• Commissioned the ‘Scorched’ exhibition from Sarah Myerscough in 2019 and originated ‘300 Objects’ in 2020 to enhance reputation and generate press.
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Director (Marketing)Upper Street Events Limited
- London, United KingdomFull Time
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Skills
- Business Planning
- Marketing Management
- Communications Strategy
- Financial Management
- Fundraising
- Staff Management
- Team Development
- Event Management
- Corporate Fundraising
- Content Strategy
Education
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BABrunel University London
- London, United Kingdom
English (Major) and Drama