Projects credited in
- Urban Outfitters x Sergio Tacchini CollaborationCampaign for Urban Outfitters collaboration with Sergio Tacchini. 3D Photography + Cinemagraphs + Animation + Music / Sound by me. I designed and created a series of loop-able moving images, videos and 3D GIFS with retro video game backgrounds. The brief called for a fictitious Sergio Tacchini moto-racer 16bit game. The model was placed into various levels and screens of the game. Accompanying description for videos : 1 - Power up Screen ident 2 - Score Board *Press Start To Begin* 3 - Play
- Three Ways To Wear/Urban OutfittingThree ways to wear was created for Urban Outfitters blog to create content to help push the sales of certain products that the buyers had high hopes for. This project was created by myself with sourcing the talent of Brittany Bathgate in her first ever brand collaboration and since has seen her explode onto the fashion scene.
- New Breed
- LOVE THYSELFLOVE THYSELF1
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Work history
Head of Creative Marketingurban outfitters
London, United KingdomFull Time
Development of 360 marketing strategies for key product launches and large-scale brand initiatives across Women’s, Men’s, Beauty, and Home divisions in Europe; leading projects from concept to completion. Close collaboration with multiple teams to coordinate accompanying events, bricks & mortar roll-out, social media campaigns, out-of-home and digital marketing.
Senior Content Managerurban outfitters
London, United KingdomFull Time
Development, refinement and guardianship of brand voice and copy across all communication channels. Ownership of content strategy and editorial calendar with an emphasis on relevant, localised features across European territories. Partnership with the marketing team in North America for ideation and activation of global campaigns. Growth of brand community through strategic use of influencers, digital marketing and social media.
Direct management of copywriting, project management and social media teams.
Previous positions: Content Manager (Jul 2015 - Sep 2016), Assistant Content Manager (Nov 2014 - Jul 2015)
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Skills
- Fashion
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Indesign
- Office
- Photoshop
- Powerpoint
- Content and Media Writing
- Copywriting
Education
C
C
Fashion Communication and PromotionCentral Saint Martins
- London, United Kingdom
BA (hons) at Central Saint Martins