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Online content strategy and ownership of editorial calendar. Coordination of business as usual content as well as special projects across buying, web development, merchandising, graphic design and marketing teams. Direct management of product copy team as well as one multichannel editorial writer.
Responsibility for all customer communications across fashion, beauty, food, drink, news, restaurants, events and corporate content. Ownership and establishment of house tone of voice across all channels including website and magazine editorial, social media, marketing materials, brand biographies, press releases and non-editorial content. Daily management of three junior writers. Planning, production and subediting of all online and printed editorials. Establishment and maintenance of Paula Reed’s blog and daily news sections of the website. Involvement in complete site redesign from pitching stage with particular focus on content strategy.
Copywriting for advertisments and marketing materials; window displays and in store signage; email newsletters; online brand profiles and product descriptions; news and events pages; Liberty blog. Advanced training in Search Engine Optimised editorial. Editor of quarterly staff newspaper. Planning, implementation and construction of all editorial online content for website relaunch including HTML editing, copy and imagery. Contribution to overall site layout and navigation.
BA (hons) at Central Saint Martins