Josephine Gowans-Eglinton

Josephine Gowans-Eglinton

Head of Creative MarketingUnited Kingdom
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4

Connections
Simon Smith
Michelle Hung
Steven Lang
Josephine Gowans-Eglinton

Josephine Gowans-Eglinton

Head of Creative MarketingUnited Kingdom
Projects credited in
  • Urban Outfitters x Sergio Tacchini Collaboration
    Urban Outfitters x Sergio Tacchini CollaborationCampaign for Urban Outfitters collaboration with Sergio Tacchini. 3D Photography + Cinemagraphs + Animation + Music / Sound by me. I designed and created a series of loop-able moving images, videos and 3D GIFS with retro video game backgrounds. The brief called for a fictitious Sergio Tacchini moto-racer 16bit game. The model was placed into various levels and screens of the game. Accompanying description for videos : 1 - Power up Screen ident 2 - Score Board *Press Start To Begin* 3 - Play
  • Urban Outfitters x Champion
    Urban Outfitters x Champion
  • Urban Outfitters | Erin Aniker Illustration
    Urban Outfitters | Erin Aniker Illustration
  • Three Ways To Wear/Urban Outfitting
    Three Ways To Wear/Urban OutfittingThree ways to wear was created for Urban Outfitters blog to create content to help push the sales of certain products that the buyers had high hopes for. This project was created by myself with sourcing the talent of Brittany Bathgate in her first ever brand collaboration and since has seen her explode onto the fashion scene.
  • New Breed
    New Breed
  • LOVE THYSELF
    LOVE THYSELFLOVE THYSELF
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Work history
    urban outfitters logo
    urban outfitters logo
    Head of Creative Marketingurban outfitters
    London, United KingdomFull Time
    Development of 360 marketing strategies for key product launches and large-scale brand initiatives across Women’s, Men’s, Beauty, and Home divisions in Europe; leading projects from concept to completion. Close collaboration with multiple teams to coordinate accompanying events, bricks & mortar roll-out, social media campaigns, out-of-home and digital marketing.
    urban outfitters logo
    urban outfitters logo
    Senior Content Managerurban outfitters
    London, United KingdomFull Time
    Development, refinement and guardianship of brand voice and copy across all communication channels. Ownership of content strategy and editorial calendar with an emphasis on relevant, localised features across European territories. Partnership with the marketing team in North America for ideation and activation of global campaigns. Growth of brand community through strategic use of influencers, digital marketing and social media. Direct management of copywriting, project management and social media teams. Previous positions: Content Manager (Jul 2015 - Sep 2016), Assistant Content Manager (Nov 2014 - Jul 2015)
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Skills
  • Fashion
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Content and Media Writing
  • Copywriting
Education
    C
    C
    Fashion Communication and PromotionCentral Saint Martins
     - London, United Kingdom
    BA (hons) at Central Saint Martins