I have over 15 years of experience in creative direction and design, spanning across brands, advertising agencies, and publishing. I’m passionate about fostering collaboration, inspiring creativity, and nurturing team growth within dynamic work environments.
My approach revolves around comprehensive research, data analysis, and concept development, ensuring that every project is grounded in a solid foundation before progressing to briefing, on-set creative direction, editing, and post-production. My goal is to create innovative and impactful creative work that resonates with audiences and connects them with culture across different advertising and marketing disciplines.
Over the past six years, I’ve had the privilege of managing and developing a diverse team of award-winning photographers and directors on a global scale, extending across regions such as EMEA, AMER, and APAC. This experience has provided me with invaluable insights into directing and producing content in various locations worldwide, including the UK, US, Hong Kong, Japan, Thailand, Italy, Germany, Montenegro, Denmark, Serbia, and South Africa.
Work history
Senior Art DirectorGetty Images
London, United KingdomFull Time
Building, developing and leading a global team of award-winning photographers and filmmakers across EMEA, AMER and APAC. This includes establishing bespoke content strategies, research, briefing, overseeing production, on-set creative direction, editing and post production.
Ensuring the creation and delivery of beautiful visual content that is authentic, engaging, and consistently setting industry benchmarks.
Motivating and educating creators and clients through scalable channels such as webinars, virtual and in-person events, and presentations.
Working to devise frameworks and strategies that foster creativity within the in-house team, nurturing a collaborative and inclusive environment conducive to idea generation.
Collaborating closely with cross-functional teams including brand marketing, digital, sales, and PR to align creative initiatives with overarching visual strategies.
Directing digital and print design for bespoke commercial projects, ensuring alignment with client objectives and brand standards.
Working with external partners to develop content initiatives aimed at challenging stereotypes, guiding creators to sensitively address societal issues.
Played a pivotal role in the collaboration between Getty Images and NVIDIA to establish a responsible AI content platform, including visual testing and ensuring adherence to rigorous quality standards.
Leveraging proprietary data to ensure content strategy is in-line with customer needs and monitoring incoming content performance to ensure above-average RPM.
Identifying and recruiting new photographer / filmmaker talent in line with content needs.
Created a series of Brand Awareness TV commercials across broadcast and social channels that celebrate the range of stories available to Getty Images customers.
H
H
Senior Art DirectorHouse 337
- London, United KingdomFull Time
Developing new creative campaigns for brands from initial concepts, storyboarding, pitches and presentations, through to on-set creative direction, managing crews, post production and final delivery.
Brands I worked on included Levi’s, Dr Martens, Mr Porter, Tesco, Accessorize, River Island, Primark and Arlo & Jacob.
+ Show more
Skills
- Art Direction
- Creative Advertising
- Designer
- Concept Building
- Creative Stragegy
- Presenting
- Client Development
- Mentoring
- Team Leadership
- Talent Acquisition
Education
W
W
Bachelor's degree in Graphic Design and Fine ArtsWinchester School of Art, University of Southampton
- Winchester, United Kingdom
Awards
Portrait of HumanityStudio 1854 – British Journal of Photography
Portrait Of BritainStudio 1854 – British Journal of Photography
+ Show more