I’m a conceptual Art Director and Designer; with broad experience across fashion, lifestyle and editorial.
My experience lies in collaborating with brands, agencies, and publishing entities, where I place a strong emphasis on narrative development and crafting captivating content.
I work on concepts, branding, campaigns and consultancy for clients in a variety of sectors, and at many scales.
Clients & partnerships include: Levi’s, Getty Images, Mr Porter, Google, Dove, Refinery29, Unilever, JW Anderson, Belstaff, Topshop, House of Hackney, Tommy Hilfiger, Monsoon, Primark, Women in Sport & NatWest.
Work history
Senior Art DirectorGetty Images
London, United KingdomFull Time
Direction of creative campaigns and content, from ideation through to final delivery. This entails conceptualisation, strategy, branding, design, presentation, casting, overseeing styling, on-set creative direction of stills and video and post production.
Building, developing and leading a global team of award-winning photographers and filmmakers across EMEA, AMER and APAC.
Working on new partnerships with external brands for large scale campaigns and content strategies - including Refinery29, Dove, Girlgaze, Glaad, NatWest and Women in Sport.
Motivating and educating creators and clients through scalable channels such as webinars, virtual and in-person events, and presentations.
Working to devise frameworks and strategies that foster creativity within the in-house team, nurturing a collaborative and inclusive environment conducive to idea generation.
Collaborating closely with cross-functional teams including brand marketing, digital, sales, and PR to align creative initiatives with overarching visual strategies.
Directing digital and print design for bespoke commercial projects, ensuring alignment with client objectives and brand standards.
Working with external partners to develop content initiatives aimed at challenging stereotypes, guiding creators to sensitively address societal issues.
Creative role in the collaboration between Getty Images and NVIDIA to establish a responsible AI content platform, including visual testing and ensuring adherence to rigorous quality standards.
Leveraging proprietary data to ensure content strategy is in-line with customer needs and monitoring incoming content performance to ensure above-average RPM.
Identifying and recruiting new photographer / filmmaker talent in line with content needs.
Senior Art DirectorODD
- London, United KingdomFull Time
Developing new creative campaigns for brands from initial concepts, storyboarding, pitches and presentations, through to
on-set art direction, managing crews, post production and final delivery.
Conceptulisation of ideas and pitch development to win new business.
Brands I worked on included Levi’s, Dr Martens, Mr Porter, Tesco, River Island, Monsoon, Primark and Arlo & Jacob.
+ Show more
Skills
- Art Direction
- Creative Advertising
- Designer
- Concept Building
- Creative Stragegy
- Presenting
- Client Development
- Mentoring
- Team Leadership
- Talent Acquisition
Education
W
W
Bachelor's degree in Graphic Design and Fine ArtsWinchester School of Art, University of Southampton
- Winchester, United Kingdom
Awards
Portrait of HumanityStudio 1854 – British Journal of Photography
Portrait Of BritainStudio 1854 – British Journal of Photography
+ Show more