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Judy Lui

Senior Art Director / Designer

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  • LevelSenior
  • LocationTwickenham, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMagazine Art Director - Art Director - Senior Graphic Designer

Projects

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Do you really want to delete project Waitrose Monthly Recipe Cards - Concept / Art direction & Design?

About me

Passionate in photographic art direction (food, lifestyle & interiors). I strive to achieve newness in every concept, visualisation and graphic design piece. I have a keen eye for detail, imagery and colours. Over the years, I have worked with some brilliant brands and teams and have built excellent supplier relationships. I am also experienced in post-shoot repro. Fluent in Cantonese & English. Instagram @jude_lui Pinterest: Jude L-P 'My work so far' board contains some of my art direction work. 'And still, I am learning.' -Michelangelo

Skills

  • Concepts/conceptual/art Direction/creative
  • Graphic Design
  • Creating Moodboards
  • Concept
  • Photographic Direction
  • Project Management
  • Repro

Work history

Currently

Senior art director/designer

Waitrose

Aug 2006
  • London, United Kingdom
  • Full Time
  • Concepts - Design - Art direction • Waitrose & John Lewis Foodhall seasonal concepts in-store point of sale and imagery, art direction, design and promotional publications - liasing with Point of Sale and in house Design Team and eCommerce team • Sushi Daily @ WR concessions - art direction and design for print and in-store - liasing with Marketing • Video content for Little Waitrose (High Holborn)- art direction - liasing with Marketing & Point of Sale • Waitrose Recipe Cards - art direction & design - including Heston and Delia campaign - liasing with Marketing, Publications • Waitrose Flowers seasonal online image refresh - liasing with E-Commerce team • Waitrose Cafe branding & in-store promotional imagery & graphic - liasing with Hospitality team & Point of Sale • WR Seasonal Press Pack imagery - art direction - liasing with Press office (Communications team) & external agency • WR Cook & Dine and WR Flower Garden product range photography for packaging - liasing with Design/Packaging team • Commissioning external illustrators, photographers, food stylists and prop stylists. Liasing with external agencies on a regular basis • Retouching and post shoot reproduction.

2006

Design Manager

The White Company

Jul 2004 - Jul 2006
  • London, United Kingdom
  • Full Time
  • This role involved a combination of design management (team of 5 designers) and designing aspects for in-store, brochure, selected product prints and photographic art direction for sections of the brochure, as well as designing press launch invitation/books. Work involved project allocation/briefing/mentoring junior members of the team, liasing with external agencies and seasonal team reviews.

2004

Senior Designer (Instore Marketing)

Marks and Spencer

Jun 2002 - Jun 2004
  • London, United Kingdom
  • Freelance
  • My work involved conceptual ideas for VM / shop windows and creative promotions tied in with seasonal campaigns, eg. London Fashion Week, Limited Collection launch, Christmas at M&S. We worked closely with an external consultancy and the visual merchandising team to bring the ideas to life.

2002

Senior Graphic Designer

Esprit

Jan 1998 - May 2002
  • London, United Kingdom
  • Full Time
  • This was a very exciting role for me as I was offered the opportunity to relocate from Hong Kong to the newly created London Image Head Office to work for the Esprit global brand. I saw this as a great challenge whilst experiencing a brand new city which I now call my home. Here I worked with the Creative Director to create seasonal concepts, brand guidelines, designing conceptual mood boards in preparation for seasonal or licensing photoshoots, post shoot imagery editing for print publications and repro of images.

Education

2004

Sep 2002 - Sep 2004
  • London, United Kingdom

1991

BTEC Higher National Diploma in Graphic Design

HK Polytechnic University - Swire School of Design

Sep 1989 - Jun 1991
  • Hong Kong