Concept, art direction & design of Waitrose monthly recipe cards

The Waitrose monthly recipe card set was an ongoing project whilst I worked for Waitrose & Partners. Liasing with the recipe editor, I would art direct a set of 9 recipe images to tie in with the seasonal mood. Shown here is the October set. Most significantly, I redesigned the cards to their now cleaner, contemporary look - the 'photo postcard'. This new design allowed the beautiful recipe image to be the true hero. The recipe, method & social information would be found on the back of the card.