Projects credited in
- Concept, art direction & design of Waitrose monthly recipe cardsThe Waitrose monthly recipe card set was an ongoing project whilst I worked for Waitrose & Partners. Liasing with the recipe editor, I would art direct a set of 9 recipe images to tie in with the seasonal mood. Shown here is the October set. Most significantly, I redesigned the cards to their now cleaner, contemporary look - the 'photo postcard'. This new design allowed the beautiful recipe image to be the true hero. The recipe, method & social information would be found on the back of the card
- A website for The Trussell Trust and (almost) every food bank in the UKTrussell Trust’s local foodbank teams now have the ability to effortlessly create and update multiple local websites. The challenge The Trussell Trust runs a network of over 440 local food banks. The amount of time it was taking to manage all of the websites was causing serious problems. They needed an effective charity website and a method for creating and managing local foodbank sites. The problem We created a website cloning system so that The Trussell Trust can quickly create and manage new3
- Quorn packs meat-free category full of flavour, with aspirational new design by BulletproofFounded in 1985, Quorn has grown to be the leading meat-free brand in the UK and Ireland and has recently expanded into France and Italy. With an ambition to accelerate worldwide growth for the brand, Bulletproof was briefed to create a contemporary new brand identity and packaging system for Quorn that would attract a new consumer base seeking delicious meat-free products as part of a healthy lifestyle, without alienating current core consumers.1
+ Show more
Skills
- Recipe Development
- Social Media
- Copwriting
- Web Content
- Newsletter Content
- Food Editorial
- Food Writing
- Marketing