Projects credited in
- Concept, art direction & design of Waitrose monthly recipe cardsThe Waitrose monthly recipe card set was an ongoing project whilst I worked for Waitrose & Partners. Liasing with the recipe editor, I would art direct a set of 9 recipe images to tie in with the seasonal mood. Shown here is the October set. Most significantly, I redesigned the cards to their now cleaner, contemporary look - the 'photo postcard'. This new design allowed the beautiful recipe image to be the true hero. The recipe, method & social information would be found on the back of the card
- Kerry Hyndman - Waitrose ChristmasKerry Hyndman was commissioned by Waitrose to create a wintery world for their Christmas in-store and packaging. Applied to a whole range of products, packaging, decor and advertising, it created a distinctive and recognisable identity that was tied in with the live action TV commercial featuring a robin. The artwork and concept was also developed into a Children's book, published by David Fickling Books and written by none other than Michael Morpurgo.4
Work history
W
W
Sales AsisstantWaitrose
Croydon, United KingdomFull Time