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Julia Karl

Multidisciplinary DesignerLondon, United Kingdom
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Julia Karl

Multidisciplinary DesignerLondon, United Kingdom
About me
I'm Julia a Graphic Designer and Illustrator living in London, UK. In the past I worked as an in-house designer for several companies – nowadays I'm working as a freelancer and consultant. My design work ranges from branding, web design, to marketing collaterals and editorials. I like to keep it simple but colourful with a strong emphasis on grid and layout systems. When it comes to illustrations I like to take a break from the screen by using traditional tools such as watercolours, gouache or pen and ink. In my spare time, I like to improve my calligraphy skills, explore the world of analogue photography or work on self-initiated projects.
Projects
  • Shared Property Data // Brand Identity, Website & PrintShared Property Data (SPD) is a B2B startup, providing a business application for commercial surveyors. Asked was to create a new brand identity including logo, brand colours, typography, website and image library. The new branding should represent a young, agile, pioneering though still serious business.
  • Strong Women PortraitsIn October 2018 I decided to participate in the 30 days challenge called 'Inktober". During this month I drew every day one portrait of a 'strong' women throughout history. Usually with ink but sometimes mixing up with pencils. The whole experience was very challenging but I'm very happy with the results. I decided to continue the series however with changing to other drawing tools. Please let me know if you're from a charity and have an idea of how to use these beautiful portraits for a bene
  • Wazoku // Brand Identity & WebsiteWazoku is a London based startup offering an innovative and collaborative web application for other businesses. Asked was to create a fresh, young but still professional business image including brand identity, website and promotional materials.
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Work history
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    Multidisciplinary DesignerSelf Employed
    London, United KingdomFreelance
    As a freelancer, I’m working with different types of clients from start-up companies, small local shops to independent retailers. I’m providing services such as branding, marketing literature and graphics, print and digital publishing, web design, illustration and animation. Additionally, I consult small businesses about their design and marketing strategy.
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    Lead DesignerShared Property Data
     - London, United KingdomFull Time
    Joining the start-up SPD in an early stage of the business I was involved not only in everyday design tasks but in various stages of the product design. My tasks consisted of establishing a brand identity and implementing a design strategy across different platforms, producing branded marketing content and designing a corporate website. In terms of product design, my main focus lied on UX/UI design. This included wire-framing, user testing and analytics, present and defend product milestones and overviewing design implementation.
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Skills
  • Digital Design
  • Web Design
  • Editorial Illustration
  • Illustration
  • Book Illustration
  • Branding Design
  • Editorial Design
  • Social Media Advertising
  • Graphic Design
  • Print Design
Education
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    Bachelor of Arts (BA) Bucks New University
     - High Wycombe, United Kingdom
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    Communication DesignDesign Factory International
     - Hamburg, Germany