Julia Pysmenna

Content Producer

Level
Mid Level
Location
Kyiv, Ukraine
Availability
Locked Pro Plan feature
Professions
-

About me

Founder & Content Producer of Taker | Maker, a Platform of Content Creators. I have about 20 years of experience in content creation, media, advertising, public relations, and marketing. I have launched 2 international titles in Ukraine - Harper’s Bazaar and Esquire. I have built communication systems from scratch in 3 companies as well as a marketing department in 2 companies. I founded a platform of content creators Taker | Maker to promote Ukrainian creative talents all over the world. I speak Ukrainian, Russian, English, French and Italian.

Locked Pro Plan feature

Skills

  • Content Production
  • Content Design
  • Content Management
  • Content Strategy
  • Content Creation
  • Content Writing
  • Video Content
  • Photography Production
  • Online Content
  • Digital Content

Companies I’ve worked with

  • T

    Taker | Maker

    • T

      TSUM Kyiv Department Store

      • S

        Sanoma Magazines Ukraine

        • Y

          Young & Rubicam Ukraine

          Work history

          Currently

          Founder & Content Producer

          Taker | Maker

          Apr 2017
          • Kyiv, Ukraine
          • Full Time
          • About Curated portfolio database of content makers who creates unique photo, video, and text for clients’ online media. Selected New Names. In Short Term. Always Available. A place where content makers and their clients meet, negotiate and collaborate. Job description - Business development, marketing & PR - Search, selection and curation of content creators - Search for clients and work with their briefs Achievement Makers > 300 invited > 95 portfolio completed 4 countries: Ukraine, The Netherlands, Portugal, Poland Clients > 500 invited > 50 briefs 15 tasks completed 4 countries: Ukraine, USA, France, Czech Republic Community > 400 Facebook followers The project entered the list of 160 MarTech companies in Ukraine. It's all about marketing and advertising technologies created in Ukraine. We are in the category of Talent Management.

          2017

          Marketing Director

          TSUM Kyiv Department Store

          Apr 2015 - Mar 2017
          • Kyiv, Ukraine
          • Full Time
          • Job description - Creating and managing a marketing department (5 subordinates); - Creating and implementing marketing program: strategy and creative, media and digital, promotions and events, loyalty program; - Developing communication campaigns: concept, setting goals and objectives, planning scope of work, deadlines and budget, selecting a team and contractors; - Budget planning and supervising; - Collecting and analyzing data about the market, customers and competitors. Achievement Creation of Marketing Department from scratch (head of a department with 5 subordinates); Loud opening of the TSUM Department Store after a 5-year reconstruction; 90% fulfillment of the sales plan by Leasing Department.

          2014

          Marketing and PR Director Cosmopolitan, Harper's Bazaar and Esquire

          Sanoma Magazines Ukraine

          Nov 2008 - Dec 2014
          • Kyiv, Ukraine
          • Full Time
          • Job description - Launching 2 international titles in the Ukrainian market: Harper’s Bazaar, Esquire; - Strategic planning marketing and PR communications for 4 titles: Cosmopolitan, Cosmopolitan Bride, Harper’s Bazaar, Esquire; - Working out the titles’ marketing & PR strategy, goals and objectives setting, tactic actions for goals achievement; - Media planning and buying (outdoor, radio, online); - Creating and implementing different brand-events (concept, presentation, scope of work, budget, timing, team, sponsorship, location, visualization, coverage, report): Cosmopolitan Heels Fest, Cosmopolitan Shopping Night, Cosmopolitan Dream; Bazaar Fashion Forward Contest, Bazaar Fashion & Beauty Weekends, Bazaar Best-Dressed Rating; Esquire Art of Drinking, Esquire Corner; - Managing a team of three subordinates. Achievement - Career growth from Marketing Manager of Harper’s Bazaar magazine to Marketing Director; - Creation of Marketing & PR Department from scratch (head of a department with 3 subordinates); - Successful launch of 2 international glossy titles: Harper’s Bazaar and Esquire in the Ukrainian market.

          2008

          Jan 2007 - May 2008
          • Kyiv, Ukraine
          • Full Time
          • Job description - Strategic planning of clients' PR-communication; - Working out company’s communication strategy, goals and objectives setting, tactic actions for goals achievement; - Communication system building between mass media and clients’ companies, its support, improvement, supervision; - Media planning and buying (advertorials и infomercials); - Creating informational occasions; - Press-release writing and delivering; - Pitching, preparing and supervising interviews, comments, articles on behalf of clients companies’ specialists; - Monitoring and preparing reports about clients’ communication activity and performance; - Creating and implementing various press-events. Achievement - Creation of PR Department from scratch (head of a department with 2 subordinates); - Realization of PR activities & events for local and international clients: Pantene Shampoo, Head&Shoulders Shampoo, Discreet, DTEK Corporation, VAB bank, Tuborg Green Beer, Baltika Beer, MacCoffee, Toyota.

          2006

          Apr 2005 - Dec 2006
          • Kyiv, Ukraine
          • Full Time
          • Job description - Strategic planning of clients' PR-communication; - Working out company’s communication strategy, goals and objectives setting, tactic actions for goals achievement; - Communication system building between mass media and clients’ companies, its support, improvement, supervision; - Media planning and buying (advertorials и infomercials); - Creating informational occasions; - Press-release writing and delivering; - Pitching, preparing and supervising interviews, comments, articles on behalf of clients companies’ specialists; - Monitoring and preparing reports about clients’ communication activity and performance; - Creating and implementing various press-events. Achievement Career growth from PR Manager of Saatchi & Saatchi and to PR Director (head of the PR department with 2 subordinates) at another agency of the Group - an international advertising agency Young & Rubicam.

          2005

          Communication Manager

          Video International Ukraine

          Jan 2003 - Mar 2005
          • Kyiv, Ukraine
          • Full Time
          • Job description - Strategic planning of 5 Group agencies’ communication; - Working out agencies’ communication concept, goals and objectives setting, tactic actions for goals achievement; - Building interaction system between PR Department and other Group’s departments and 5 agencies’ managers; - Building communication system between mass media and 5 Group’s agencies; its supporting, improvement, supervision; - Monitoring, reviewing and analyzing media market, advertising and marketing communication; - Creating information occasions; - Press-release writing and delivering; - Features writing and placing; - Pitching, preparing and supervising interviews, comments, articles on behalf of companies’ specialists; - Organizing and supervising 5 Group agencies’ participation in seminars, conferences, festivals, catalogs; - Supporting 5 Group agencies’ websites; - Monitoring and reports preparing for Groups’ managers about their agencies’ communication activity and performance. Achievement Career growth from Communication Manager of the Video International Advertising Group to PR Manager of one of the Agencies of the Group - an international advertising agency Saatchi & Saatchi.