Founder & Talent Researcher at Taker | Maker, a Web Service of Content Creators on Demand.
https://www.mytakermaker.com/en
I have over 20 years of experience in content creation, media, advertising, public relations, and marketing. Currently, I help marketers and founders of SMB and startups in creative and tech industries find and choose creative talents, who can accurately solve their content tasks.
I have launched 2 international media brands in Ukraine - the oldest fashion magazine Harper’s Bazaar and an iconic lifestyle magazine Esquire, and relaunched 1 local retail brand - a city legend department store TSUM Kyiv. I have built communication systems from scratch in 3 companies, as well as a marketing department in 2 companies.
My mission is to help Ukrainian talents to contact international clients seamlessly and promote Ukraine as a hub of creative talents. I speak Ukrainian, Russian, English, French and Italian.
Projects
Projects credited in
- Mastercard | Series of IllustrationsBackground Being useful has been a key task of business in Ukraine. Being useful to customers, volunteers, armed forces, medicians, firefighters etc. Ukrainians became the first largest source of funding for many volunteer initiatives. In 3 days, we were able to collect millions of dollars. Problem Over time, donations began to decrease, and the state faced a new challenge: how to stimulate Ukrainians to keep donating? Mastercard paid attention to this trend and came up with an initiative to mo4
- Mastercard | Series of IllustrationsBackground Being useful has been a key task of business in Ukraine. Being useful to customers, volunteers, armed forces, medicians, firefighters etc. Ukrainians became the first largest source of funding for many volunteer initiatives. In 3 days, we were able to collect millions of dollars. Problem Over time, donations began to decrease, and the state faced a new challenge: how to stimulate Ukrainians to keep donating? Mastercard paid attention to this trend and came up with an initiative to mo1
- EduBirdie | YouTube Video & Motion GraphicsClient. The professional essay writing service for students. Background. This year, Edubirdie has launched the Destination Reviewers Project. Here, students share their honest experiences and real feedback on where to go and why. Task. To create a 90-120 sec YouTube video, consisting of 3 parts: an animated introduction + collage of ready-made videos + final shots/CTA.
- EduBirdie | YouTube Motion VideoClient. The professional essay writing service for students. Task. To create a 4-5 minute animated YouTube video about student rituals. Combine all available information into an organic video, add brand elements and voice-over. The video should be fun and intriguing. Main goal: brand awareness. Target audience: American students, 17–25 years old.
- Latvijas Radio | Logo 3d AnimationClient. Latvijas Radio and the main Latvian music awards "Muzikālā banka" (Musical Bank). Task. To create 3d animated video pre-roll based on the logo of the Awards. Idea. Each song that has been nominated in the "Muzikālā banka" is kind of a jewel, a part of Latvian musical treasures. So this year’s theme is "jewels". In the video, the jewels are flying. Their shape isn’t fixed, and my stretch and shrink during the flight. Also, they semi-transparent glow behind them. And the glow also appear
- Pixio | Stop Motion Video Editing and Post-ProductionClient. Magnetic construction set in pixel art style. Task. Post-production of the filmed material and editing it into a stop-motion video for social media. Idea. The video had to convey the exciting creative process and free thinking of Pixio. Result. The video clearly demonstrates how 8x8x8 mm blocks can be easily transformed into an animal, a person, an art object, a story or a whole world. It is immediately clear to the audience that with Pixio you can create any three-dimensional forms:
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Work history
FounderTaker | Maker
Kyiv, UkraineFull Time
About
https://www.mytakermaker.com/en
A web-service of hand-picked creative talents offering content creation on demand. Design, texts, videos, and photos for social media, blogs and websites. Our experts evaluate every portfolio, and only 10% of content creators get access to our network. That is why we are able to match the right talents to the right projects. Now we have 200+ freelance content creators and social media managers in our curated creative pool.
Job description
- Business strategy and development
- Marketing, PR and media relationship
- Talents’ search and assessment
- Sales and negotiations
- Customer support
Achievement
200+ hand-selected content creators
450+ briefs from marketers and founders
150+ executed tasks and projects
1000+ community in Facebook and LinkedIn
The project entered the list of 160 MarTech companies in Ukraine. It's all about marketing and advertising technologies created in Ukraine. We are in the category of Talent Management.
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CMOTSUM Kyiv Department Store
- Kyiv, UkraineFull Time
About
A city legend department store TSUM Kyiv
Job description
- Hiring and managing marketing and PR team (5 subordinates)
- Market and customer research
- B2B and B2C marketing strategy and go-to-market plan
- B2C loyalty program
- Planing budgets and timelines
- Negotiating with tenants and partners
- Participating at all stages of brand ideation, design, development
- Working with investment, construction, architecture, sales, engineering, retail teams
Achievement
- Building a marketing department from scratch
- Creating a strong image of contemporary department: overcoming a soviet heritage and differentiating from mass market shopping mall
- 90% fulfillment of the sales plan by Leasing Department before the opening
- 1000+ top celebrities, influencers and prospects at the opening event
- 40K+ traffic at the first weekend (an average day traffic before the opening - 2000 visitors, an average day traffic after the opening - 8000 visitors, store capacity - 15K visitors).
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Skills
- Content Production
- Content Design
- Content Management
- Content Strategy
- Content Creation
- Content Writing
- Video Content
- Photography Production
- Online Content
- Digital Content
Education
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CIPR Advanced Certificate in Public RelationsKyiv International Institute of Business
- Kyiv, Ukraine
Advanced Certificate in PR with the distinction grade in Charted Institute of Public Relations (London, UK) in International Institute of Business (Kyiv).
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BachelorDnipropetrovsk National University
- Dnipro, Ukraine
International Relations and Information, Systems and Mass Media Communication Department