Hello, my name is Julie.
I'm a designer living, working and playing in London since 2011.
My work includes projects from visual concepts to art direction that can be applied to editorial, brand, stationery, products, sculptures, digital and experiences.
I believe in the power of design as a tool to develop positive change for people and businesses. I like the idea of making people think and smile. Approaching each brief with a conceptual and curious mind, I work with rigour on how to best graphically and materially tell a story.
Let's work together
Projects
- Haberdashery UX / UIHaberdashery is a design studio using the power of light to create landmark sculptures and innovative lighting products for ambitious architects, interior designers, brands and institutions globally. I worked on the initial brand identity back in 2012, and lead the rebranding process in 2018, including the new design of Haberdashery logo and UX/UI for the website. As we collaborated with a team of developers for the website, my role was to lead and oversee the entire project, from initial con
- Bio inspired - Logo designIn the preparation of her first solo book launch, ‘Biomimetics for designers’ (Thames and Hudson) Dr Veronika Kapsali approached me to design the logo behind her practise ‘ Bio Inspired by Design’. Along with the logo, we set up a simple website, for her to be able to easily update and keep her followers updated about her last publication, talks and research.
- Packaging - Leaf EddyLeaf Eddy offers a wall mounted decorative sculpture that can be configured to complement and transform any space. My role was to design the packaging experience, instruction manual and design guide for Leaf Eddy product. In collaboration with Progress Packaging based in Manchester, we created 100 slipcases and trays covered in white Wibalin Satina paper on the outside, with a contrasting one-colour - Pantone 2736 - matt laminated print on the inside. To ensure the smooth release of the tray f
- The Origin of Wonder - Visual storytellingOrigin of Wonder is a light sculpture embodying the journey that raw uncut minerals take on their way to becoming the refined and wondrous jewels. My role as part of the Haberdashery design team involved working on the concept, art direction and design of this narrative-driven sculpture. A total of 17 final different composition have been designed, photo-etched, cut and arranged around a 20m diameter circular formation. The sculpture flows between three distinct chapters: 'The Origin of wond
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Work history
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Senior DesignerSomeOne in London
- London, United KingdomFreelance
Responsible for the creative strategy and branding behind companies specialised in healthcare, eCommerce and travel.
Mid-weight DesignerHaberdashery
- London, United KingdomFull Time
Lead graphic designer working on branding, digital and illustration projects for clients in the luxury, retail, education, hospitality and art sectors
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Skills
- Branding
- Pattern
- Photography
- Environment
- Art Direction
- Surface Design
- Visual Identitly
- Editorial
- Digital/ Print
- Logo