The Origin of Wonder - Visual storytelling

Origin of Wonder is a light sculpture embodying the journey that raw uncut minerals take on their way to becoming the refined and wondrous jewels. My role as part of the Haberdashery design team involved working on the concept, art direction and design of this narrative-driven sculpture. A total of 17 final different composition have been designed, photo-etched, cut and arranged around a 20m diameter circular formation. The sculpture flows between three distinct chapters: 'The Origin of wonder', 'Savoir-faire & craftsmanship' & 'The Illuminated article'. It counts more than 1000 brass panels, all underpinning the story of the Origin of Wonder. You can discover the sculpture at Selfridges London in the Wonder Room.

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Visual | Graphic Designer