My name is Kareena, a multifaceted creative designer and artist with a passion for turning ideas into vivid visual stories. I thrive on experimentation, always seeking to push boundaries and dive deep into the essence of each project.
Driven by the intricacies of the human experience, my work resonates with our emotions, dualities, and desires, aiming to connect and inspire. Holding a Bachelor of Design and a Masters in Art, my approach weaves design thinking with process-led creativity and artistic intuition. I offer expertise in branding, graphic and digital design, illustration, textiles, surface design, and art direction, crafting distinct visual languages that captivate and communicate.
kareenazerefos.com
Projects credited in
- Editing // SUITCASE Vol. 27, The Books IssueTo celebrate the season's turn towards escapist travel and tap into the popularity of literary content with our readership, for the summer 2019 edition of SUITCASE Magazine I decided on a "Books" theme to retread the steps of famous authors and recognise the impact of place on what we read and write. As I explain in my Editor's Letter, "When we set out to write – or read – in a foreign land, we’re not just packing a book, but a whole inheritance of romantic aspirations. We’re Jack Kerouac fren
- 'What I Love about Movies'It's a question that, for nearly a decade, Little White Lies ('The best-designed film magazine on the shelf.' — The Guardian) has asked the biggest, brightest stars from the modern silver screen. The answers have been profound and unique. Their declarations of movie passion have been collected in this ultimate one-stop celebration of the moving image, presented alongside newly commissioned illustrations from some of the world's most talented illustrators, artists and graphic designers. Featuri10
- Paddle Against The Flow BookA collection of life lessons on how to live a creative life from influential doers and creators. Nas on language, Cat Power on looking inward, Spike Jonze on loving what you do, and Kim Gordon on feeling the flow. They are a few of the indie creators who share creative wisdom and inspiration on how to paddle against the flow. — FEATURING — Douglas Coupland | Dave Eggers | Spike Jonze | Miranda July |Mark Gonzales | MIA | Nas | Beck | Kim Gordon | Pharrell Williams |Mos Def | Sofia Coppola | Jud
Work history
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Visual DesignerYounity
Basel, SwitzerlandFull Time
Specialising in brand, UX/UI design and creative management for Younity international digital products, in spiritual, mindfulness & wellness education. Including online courses and summits, with speakers such as Gabor Maté, Deepak Chopra, Marcela Lobos, Alberto Villoldo, Laura Malina Seiler and Jon Paul Crimi.
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Creative Designer / Brand Manager / IllustratorSelf Employed
Lisbon, PortugalFreelance
Freelance creative designer working across branding, digital, UX/UI design and illustration.
Clients include: The Fold Line, Charles Parsons, MG Events, Suitcase Magazine, Nomadica, Gretta Ray, TCO London, Element, One & Only Hayman Island, Audi Australia, Soft Gallery, Smithsonian, Zara Home, Team Event, Lost the Plot Press, Pitchfork and New York Magazine.
Represented by Libby Edwards Gallery, Melbourne for original art, and The Drawing Arm, Sydney for commercial illustration.
Creative mentorship and workshop facilitator in the Lisbon area.
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Skills
- Brand Design
- Brand Concept
- Visual Design
- UX Design
- UI Design
- Illustration
- Packaging Design
- Creative Direction
- Digital Design
- Art
Education
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Master of ArtThe University of New South Wales
- Sydney, Australia