Karen Strutt is an independent brand specialist for over 20 years. Elevating the human spirit by changing the way people experience brands. Collaborating on the most recognised and awarded brand work. Karen has had the privilege and experience of working with the most influential advertising and brand and agencies; IDEO, Landor, Ogilvy, Seymourpowell, Imagination and Wolff Olins, to name a few. Karen loves that there is a new breed of agency, future focussed on ideas, innovation, specialising in creating digital channel services and products. Recently Karen collaborated with three of the leading specialists; Poke, AKQA and SapientNitro. Karen loves collaborating with exciting teams of people. With the intention of making the world a more simple, connected and better place.
Projects credited in
- Celebrating what's GREAT about BritainThe GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever. It was instigated by the Prime Minister in the lead-up to the 2012 Olympics to capitalise on the world’s focus on the UK. To showcase and celebrate the very best of what Britain has to offer, encouraging the world to visit, study and do business with the UK. And more importantly, build jobs and growth for Britain.
- London 2012Widely recognised as the most successful Olympics ever. I worked within the Broadcast Department of London 2012 planning and running the broadcast facilities at all Olympic venues and the International Broadcast Centre. ? ?Working with Production Teams from Right's Holding Broadcasters including the BBC and NBC, I helped produce award winning content to audiences around the world.
- bPay by BarclaycardHow do you make wearable payments technology fun, accessible and affordable, especially for those unwilling or unable to engage with other payments systems such as Apple Pay? The popularity of wearable fitness wristbands, particularly among Millenials, led Barclaycard to trial a bPay payments band at music festivals, with great success. Building on this, the ambition was big. What about a band that not only lets you pay, but could open doors for you? What if it stored your gym membership at the same time as letting you buy your lunch? Launched in July 2015 customers purchase a bPay device (wristband, key fob or sticker) and create a wallet on the bPay secure website, which can be topped up by any debit or credit card.
- Brand Design
- Creative Direction
- Art Direction
- Concept Development
- Corporate Identity
- Logo Design
- Brand Architecture