About me
A branding, media and marketing project manager with a passion for strategy, deadlines and communication who has several years of experience with many types of clients and industries on an international level. Can-do attitude, brave and highly organised when managing projects and tasks. Wanting to make an impact and set a footprint and always deliver amazing products.
Work history
D
D
Marketing ManagerDizplai
- Manchester, United KingdomFreelance
Directing Dizplai’s strategic business and marketing shift which resulted in delivering a full-scope marketing and brand strategy, a go-to-market plan and a 3-year business shift strategy
V
V
Brand Project ManagerViaplay Group
- London, United Kingdom
Initiated, drove and optimised brand building projects across 8 markets by leading local market agency selection to deliver campaigns, using data to inform strategies to increase brand awareness and refreshing brand design to visually own brand cues within the streaming industry. My initiatives have caused the brand to overtake Netflix subscribers in the Nordic markets and further challenge the American streaming giants in 5 European markets
Managing a £2.1 million budget for which I assign and plan quarterly Brand activations and campaigns for 5 markets in close partnership with the International Marketing & commercial team
Project lead on a £3.2 million market expansion campaign for a Netherlands streaming service featuring F1 driver Max Verstappen. Successfully hired and managed the creative agency, an in-house team of 7 and Max Verstappen's team resulting in an explosive D2C launch with sales above industry benchmark
Owning and leading the creation and implementation of the brand guidelines, marketing message hierarchies and communication strategies. Created a brand asset management website which increased brand identity and communication touch points
Supporting the VP of Brands and CMO in analytics and market research optimising brand performance in all markets. Initiated several studies which resulted in owning the colour yellow in one market and a new strategic positioning in another market
Advise on and write internal marketing briefs and external agency
+ Show more
Skills
- Visual Storytelling
- Content Marketing
- Brand Management
- Consumer Behavior
- Project Management
- Brand Building
- Visual Branding
- Corporate Comms
- Rebranding
- Adobe
Education
U
U
BA Media Science, Marketing, Branding and CommunicationUniversity of Southern Denmark
- Denmark
An education that focuses on the creative production of all sorts of genres of content on any media platform.
- The dualistic relationship between user and producer
- Strategic marketing planning
- Media planning and budgetting
- Film, TV and radio
- Brand Management
- Photoshop, InDesign, AVID, HTML, Java
- Quantitative and qualitative data gathering and analysis
- Social Science and human behaviour
Awards
Can-doNENT Creative Studio London
This award is for an ambitious and determined person in the team that has shown hard work and commitment beyond the call of duty. This person has been brave, bold and taken calculated risk. She is a hand-on individual in always looking new ways to work better and smarter.