About me
Hi! I'm Kate. A curious, enthusiastic and dedicated marketer with 6 years of experience in B2B marketing.
I'm good at problem solving and love working with different types of people and teams.
Projects
- Calling all freelancersHi! I work at WARC, a company specialising in marketing effectiveness. We are offering our special series on 'Marketing in the COVID-19 crisis' fully available until the end of July to the freelancer & contract marketing and strategist community. Find out more - https://bddy.me/3db3HfJ
Work history
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Global Product and Propositions Marketing ManagerWARC
London, United KingdomFull Time
I was promoted and my attention shifted to global campaigns, products, propositions and brand marketing. With a bit of marketing ops thrown in for good measure.
Responsibilities:
✅Building brand awareness by articulating the value proposition in market
✅Rolling out a global re-brand, and defining the brand’s DNA
✅Global, key product, brand and content-led campaigns
✅Digital build and launch of campaigns in Marketo
✅Writing comms and managing the global content calendar
✅Managing creative and paid social agencies
✅Creating effective sales collateral
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EMEA - Marketing ManagerWARC
London, United KingdomFull Time
WARC's mission is to the save the world from ineffective marketing. We do this by providing the latest evidence, expertise and guidance. WARC was acquired by Ascential in 2018.
Responsibilities:
✅Plan, execute and measure campaigns and project management
✅Lead nurturing via marketing automation
✅Creating effective sales collateral to support the sales team
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Skills
- Marketing Campaigns
- Marketing Branding
- Marketing Collateral
- Marketing Communications
- Marketing Management
- Marketing Planning
- Marketing Strategy
- Campagin Management
- Campaign Activation
- Campaign Advertising
- Campaign Coordination
- Campaign Creation
- Campaign Development
- Campaigns
- Brand Awareness
- Brand Campaigns
- Brand Developent
- Relationship Management
- Building Relationships
- Product Marketing
Education
Certificate in Creative ToolsImperial College London
London, United Kingdom
Creative Thinking: Techniques and Tools for Success via Coursera
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Art and DesignNorth Carolina State University
- United States
As part of my undergraduate degree at Manchester, I studied abroad at the College of Design at NCSU. I achieved a first for my year abroad.
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