Proactive and passionate Project Manager with extensive 10 years experience in PR, event, marketing and fashion in e-commerce. Launched successful PR and event activities for international brands as IKEA and LAY’s (Walker's) for Russian market, also developed and promoted new mobile product on the USA and UK markets.
Has a great passion for sustainable fashion, set up own clothing brand for girls Alice Talks.
Expertise:
Strong Project and budget management skills;
Event organization;
Fashion Design;
Sustainable Fashion,
Creative production ;
Marketing and PR‑strategy;
Digital marketing;
SMM
MA Fashion Entrepreneurship and Innovation - London College of Fashion 21/22
Partner in a postproduction company Madpixel Studio
www.madpixelstudio.com
Projects
- Home Festival (DOM) – First Family Festival of creativity and artPartnered with Big Baby Boom magazine as a Project manager needed to deliver the new way of family recreation, to make stylish and creative family festival and to put these activities on a new high level. The main issue was to inspire parents for harmony life with kids and to help them realize that their new life became more colorful and significant. The long term task was to find sponsorship support for the next festivals. Engaged as a Project Manager responsible for the event organization my
Work history
Business Development Manager & PR
International StartUp DrinkAdvisor needed to be well-known among target audience mostly in the US market, the long term strategy is to attract worldwide alcohol brand and make it a partner.
Appointed as PR manager and lately Business Development Manager responsible for brand
awareness my goal is to resolve following issues: enlarge Apps installs and social media users, create possibilities for brands to promote their products in the App, create and implement digital marketing campaigns.
Successfully launched social media contest with the US local brand and world-known flair-bartender with beneficial conditions for each side. Attracted drink bloggers and Media resources. Effective implemented digital campaigns and reveal push-notification, Facebook and Instagram Ads as the most appropriate way of promo for DrinkAdvisor App. Succeeded to build motivated and target audience, during one year the amount of FB users increased by 160K, 300+ people took part in the social media contest, the number of App installs increased by 60%.
Project Manager
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BBDO needed to launch two big creative campaigns for brand IKEA: the annual concept of brand positioning IKEA WAKES UP LOVE for beds promotion and extraordinary project IKEA CINEMA as a part of annual concept. As a Project manager responsible for brand activities my goal was to resolve following issues: create detailed PR part presentation for client and mechanic of the project IKEA CINEMA, managed work of all subcontractors, budget management, invite certain bloggers and journalists from 11 cities in Russia for annual event IKEA WAKES UP LOVE, reach or overreach client index of PR value, launch with create department Instinct a digital platform for users IKEA WAKES UP LOVE.
IKEA WAKES UP LOVE – success launched large-scale project, 90% of journalists and bloggers came for event, more than 300+ articles were published in online and offline editions, 5 TV channels made interview with IKEA top manager. Users all over Russia active participated on digital platform and told their stories: “How to make more love in the world”. PR Value was 1,2M GBP - this is the advertising value equivalent multiplied by coefficient that IKEA could spend without BBDO promotion.
IKEA CINEMA – my team launched the extremely creative project where ordinary cinema was
transformed into a giant bedroom. The mechanic of PR positioning without announcing in advanced
the project to the Media was succeeded. It helped to ensure maximum surprise and wow effect, the
first visitors’ emotions were catched on camera and made a viral video. Celebrity and top bloggers
came for creative cinema and made a huge PR buzz in social media, the PR Value was 431K GBP.
Moreover international Media as Independent.co.uk, Dailymail.co.uk, Adweek.com,
Businessinsider.com, Techtimes.com and others had mentioned IKEA cozy theater and made this
project the most discussed event before New Year in Russia.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Promotions
- Festival
- Brand Management
- Events PR
- Internet Marketing
- Market Research
- Marketing Strategy
- Project Management
- Communications
- Excel
- Powerpoint
Education
MA Fashion Entrepreneurship and InnovationLondon College of Fashion, UAL
- London, United Kingdom
International Journalism
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