I am a London based marketing professional, with a background in website project management and digital campaigns. I have worked for world-leading arts and film festivals in London & Sydney and for a high profile entertainment and functions venue in Brisbane, Australia. Notably, I have lead on three website rebranding projects for Sydney Festival, Sydney Film Festival and Brisbane Comedy Festival, plus running long-term digital campaigns concurrently in these roles. Most recently, I was the Marketing and Communications Manager for HighTide Theatre Festival, managing strategy and execution of UK-based theatre campaigns.
Projects
- Sydney Festival 2019 organic social mediaI oversaw the social media content and plan for the 2019 Sydney Festival. This included briefing designers, videographers & copywriters, alongside reactive strategies for customer complaints. I worked with internal teams, such as corporate partnerships to meet Festival partner requirements. Examples below. Images are attributed to Prudence Upton, Victor Frankowski Video filming and editing done by Stuart Armitt and Mauro Matos E Silva Design by Alphabet Studios + Sydney Festival Designers
- Brisbane Comedy Festival website & digital presenceI lead on the Brisbane Comedy Festival website development in 2017, working with design & development team on behalf of the company. This was accompanied by also creating new social media channels & enews templates as the Festival broke out from the umbrella brand, Brisbane Powerhouse.
- HighTide 2019 season campaignsAt HighTide as the Marketing & Communications Manager, I strategised and executed full marketing campaigns for productions and festivals, across London, Edinburgh and Suffolk. My key responsibilities included managing budgets and box office target forecasting, as well as overseeing collateral (digital and print) production including design, image creation and video editing. I managed the paid and organic social media channels across Facebook, Instagram, Twitter and YouTube, and was the liaiso
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Work history
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Digital MarketingSydney Festival
- Sydney, AustraliaFull Time
♣ Overseeing and execution of Festival social media content campaign including coordination of video production for event trailers and promotional videos
♣ Project manager for festival website UX project: working with external creative agency, development agency and UX agency to produce a new look and functionality for the 2019 website.
♣ Advisory on strategy around a planned move to a new ticketing system, and in turn CRM, CMS and front end.
♣ Responsible for information architecture of current website
♣ Implementation of 2019 cms for over 150 webpages (events, information and media)
♣ Developing new templates with creative agency for Mailchimp program
♣ Planning, writing and distribution of email marketing
♣ Working with internal ticketing team to ensure positive ticket buying experience
♣ Working with communications team in handling of complaint responses across all social media platforms
♣ Responsible for reporting on website + social statistics, analyzing data and making recommendations based on insights.
♣ Coordinating with the development team to execute digital sponsor benefits
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Digital MarketingSydney Film Festival
- Sydney, AustraliaFull Time
♣ Project manager for the new Sydney Film Festival website, launching April 2018 including design, usability and functionality.
♣ Strategic planning and execution of social media content campaign for the 2018 festival across Facebook, Twitter, Instagram and YouTube;
♣ Reporting and analyzing online marketing campaigns including organic and paid search;
♣ Execution of Google AdWords and Display ad campaigns; overseeing of Google analytics.
♣ Supervision of interns and assistants in executing social media campaigns;
♣ Briefing digital assets to designers, seeking approvals and implementation.
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Skills
- UX
- Content
- Social Advertising
- Google Analytics
- Web Analytics
- Website Content
- Video Marketing
- Marketing
- Strategy
- Marketing Strategy
- Project Management