About me

Hello! I’m a London / Suffolk based graphic designer interested in simple approaches with, at times, a hint of playfulness. katiefogden.cargo.site

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Projects

• Fresh as a Daisy(2020) A personal project focused on establishing a brand identity and packaging for Fresh as a Daisy, a conceptual organic sanitary product brand. Periods shouldn’t be a secret, and so the brand identity strives to appear bold and impactful, whilst remaining fresh and neutral.
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  Secret 7"(2020) A sleeve design for The Internet’s ‘Come Over’, featured as a part of Secret 7”, exhibited at NOW Gallery, London. The cover has been directly influenced by the tracks narrative and exploration of modern relationships, whilst utilising a colour scheme that visualises the soft and bouncy sound of the track.
• Know Your Flow(2020) 'Know Your Flow' is a concept dedicated to providing users with the tools to begin an informed and easy transition into using sustainable period products. The conceptual platform focuses on introducing users to products and brands suited to their individual period needs, established within a 14 question quiz. Acknowledging that periods can be an intimate topic for users to openly discuss, both the visual brand of the platform and use of casual language aim to establish an informal, rela
• Wolfenden(2020) A visual re-brand for digital agency, Wolfenden. Completed as a part of my remote work placement with design studio, Everyday Something. The visual approach to the brand identity aims to appear impactful, playful and simplistic, whilst also considering key aspects of Wolfenden’s brand narrative, personality and values.
• 2020: A Brutal Year(2020) '2020: A Brutal Year' is a monthly calendar that aims to promote and celebrate the importance of function within brutalist architecture. As a practical, everyday product, the calendar allows users to engage with both the brutalist ideology and style, emphasised through a custom typeface.
• Violent Reaction(2019) Created in collaboration with photographer, Jon Bell, 'Violent Reaction' is a publication that aims to explore violence within the hardcore music scene. 'Violent Reaction' utilises photography and primary interviews to examine and question the issue of violence and aggression within the hardcore scene.

Skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Branding Design
• Visual Identity
• Graphic Design
• Publication Design
• Digital Design
• Design Strategy
• Research

Education

BA Graphic DesignLeeds Arts University
Sep 2017 - Jul 2020Leeds, United Kingdom