Know Your Flow

(2020) 'Know Your Flow' is a concept dedicated to providing users with the tools to begin an informed and easy transition into using sustainable period products. The conceptual platform focuses on introducing users to products and brands suited to their individual period needs, established within a 14 question quiz. Acknowledging that periods can be an intimate topic for users to openly discuss, both the visual brand of the platform and use of casual language aim to establish an informal, relaxed and friendly tone of voice. Though, the visual brand also strives to normalise menstruation through subtle and playful references, found at times, in the use of colour and imagery.