Creative Communicator with experience working across the fashion, beauty and home industry. Most recently working in luxury sustainable fashion retail, focusing on marketing strategy to develop Labelld’s online presence. With previous experience across PR, events and marketing; I have planned social media content, conducted consumer and competitor research, used Adobe Photoshop and InDesign and proposed organic and paid media opportunities.
Projects
- LabelldThe problem: It’s becoming increasingly clear that the fashion industry is contributing to the rapid destruction of our planet. In fact, it is the second largest polluter in the world, right after the oil industry ... The solution: Cause a tidal shift in the way people shop by changing the fashion system from within with a high-end socially driven DTC portal that stocks 100% sustainable products from mega brands and disruptive newcomers. I worked as the sole person on the marketing team for La
- Elle Fragrance Mists Launch at 1RebelAs part of my role within the PR & Marketing team at Fragrance Group London I assisted in social media content creation. I took part in the entire process from influencer outreach, event set up, shooting content and filing all posts from the event. Our products are sold at Superdrug so they attended the event. The content created from the day reached over 1 million people.
- QuoQuo is the result of my university dissertation. The big idea was; To create an engaging platform that enables young people to connect, collaborate and make them more aware of the relationship between social responsibility and brands. The work was selected to show at GFW 2019 for Nottingham Trent and was also shortlisted for the Creative Conscience Change Makers.
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Work history
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Digital Marketing StrategistLabelld
- London, United KingdomFull Time
Responsible for implementing a strong digital marketing strategy to launch and scale a sustainable luxury fashion DTC start up. Working with a curated selection of brands such as Nike, Veja and Stella McCartney. Key responsibilities included;
• Analysing market trends and competitors
• Leading the digital marketing strategy
• Analysing data to identify target consumer
• Conducting market research and creating presentations for key stakeholders
• Proposing paid and organic social media opportunities
• Developing the yearly marketing calendar
PR & Marketing InternFragrance Group London
- London, United KingdomInternship
Market research reports, influencer outreach, press list creation, press event assistance, social media calendar creation, proof reading
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Skills
- Marketing
- Communication
- Ideas Development
- Big Ideas
- Adobe Creative Suite
- PR
- Integrated Campaign
- Photography
- Social Media
- Content Strategy
- Event Admin
Education
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Advertising Marketing CommunicationsFashion Institute of Technology
- New York, United States
Whilst in my second year of university I was chosen to study at the Fashion Institute of Technology in New York City. Majoring in Advertising Marketing Communications (equivalent to Fashion Communication and Promotion).
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Fashion Communication and PromotionNottingham Trent Univeristy
- Nottingham, United Kingdom
BA (Hons) achieving a high 2:1 overall.
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Awards
Creative Conscience Awards ShortlistCreative Conscience
My dissertation project centred around sustainable fashion and generation Z was shortlisted in the Creative Conscience Change Makers awards.N
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Outstanding ProfileNottingham Trent Univeristy
Contacted by NTU marketing team to represent the university as an outstanding student. Interviewed about my course and my semester abroad at FIT, New York. Material potentially used across all NTU's marketing platforms.+ Show more