Marketing professional and MA graduate possessing two specialised Marketing degrees. I am a Norwegian citizen born and raised in the Middle East who is passionate about luxury fashion, technical innovation and digital communication. A published writer with a love for analytical research, completed three years of international work experience in Europe and the MENA Region within brand marketing, digital marketing, digital publishing and public relations.
Projects
- The Interline - Digital Product Creation Report 2023The Interline’s second deep-dive report on digital product creation (DPC) in fashion. The DPC Report 2022 was read by thousands of DPC leaders and digital transformation decision-makers around the world, reaching the world’s biggest brands and its most disruptive startups.
- THREEDEEMEE Demo VideoFor this project the brief was to create a demo video to explain how the technology of THREEDEEMEE works. The video was creating in collaboration with a talent graphic designer to be shown during sales calls and investor meetings. On this project I did all creative direction and strategy. ______ THREEDEEMEE (TDM) is more than an animation studio; our technology, TDM Avatars, creates personalised avatars that match your customer's physical likeness and measurements. By integrating this Virtual
- Digital Fashion Week 2023For Digital Fashion Week 2023, THREEDEEMEE's talented creative team created the following fashion film. This film was played in London, New York and Paris. For this project I acted as creative director working closely with Marketing and our graphic desugner to create the following film. The title of the film is: The three graces of Willendorf. The three graces of Willendorf explore the subject of fashion, beauty, image, self and body and what it might become in an era of the metaverse where
- Webinar Series 'Across the chain: 3D in Fashion | THREEDEEMEE in conversation with Embodee and CAD for Fashion'THREEDEEMEE Introduces the first episode of our webinar series 'Across the Chain: 3D in Fashion’. This webinar series will be an exciting journey to uncover the challenges and triumphs of 3D in fashion. ‘Across the Chain’ will see exciting conversation between leaders from across fashion’s supply and value chain, giving a full view of what is next for 3D in fashion. Our first speakers are OJ Skjelten, CEO of Embodee and Erica Horne, owner of CAD for Fashion. ------------ About EMBODEE: E
- FOCUS Art Fair at Saatchi GalleryTDM collaborated with FOCUS Art Fair at Saatchi Gallery as a brand partnership. Here we created and executed a VR experience of the amazing exhibition that took place from the 4th-7th October 2023. FOCUS ART FAIR believes that NFTs, VR, and other forms of digital art will not displace traditional art forms such as painting, sculpture, photography, and installations, but rather coexist with them. They want to become an ecosystem that harmoniously showcases and embraces a wide range of artworks
Work history
FounderH Interior Group
London, United KingdomFreelance
Sales & Marketing ExecutiveThreedeemee
- London, United KingdomFull Time
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Skills
- Marketing
- Marketing Branding
- Content Strategy
- CRM Strategy
- Digital Strategy
Education
MA Strategic Fashion MarketingLondon College of Fashion, UAL
- London, United Kingdom
U
U
MA Hons Business and MarketingUniversity of Edinburgh
- Edinburgh, United Kingdom
Awards
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Edinburgh Award for Charitable FundraisingUniversity of Edinburgh