Katrina Hinrichsen

Katrina Hinrichsen

Content Marketing ManagerLondon, United Kingdom
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Dominika Głowa
Daniel Fernandez
Fiona Housiaux
Katrina Hinrichsen

Katrina Hinrichsen

Content Marketing ManagerLondon, United Kingdom
About me
Marketing / Writer / Creative
  • Diverse Art History
    Diverse Art HistoryIn 2020 I created an Instagram blog at @diversearthistory, looking to champion underrepresented figures in the (Western) art world, particularly women and ethnic minorities. The blog garnered over 1,000 organic followers in three months, was featured in podcasts and art industry accounts, and has collaborated with the Tate.
  • BYP Network Resources
    BYP Network ResourcesCreated a few resources for BYP Network, including a CV toolkit, which had over 45% conversion rate over several months. Aimed as lead generation to encourage sign-ups to our Careers Fest and AI-powered content and job matching platform, Javelin. The guide was written with a gaming 'level up' visual theme as a nod to the positive impact of gamification on work motivation and career development.
  • The KOL Social Magazine
    The KOL Social MagazineLaunched Voice4Change England's inaugural charity magazine supplement (the first for Black, Asian and minority ethnic communities in the UK), and was Arts and Culture Editor for the wider The KOL Social magazine. In this role I interviewed media figures such as the likes of actor Adrian Lester and comedian Gina Yashere, as well as doing investigative journalism into social and political issues, such as interviewing victims of the Windrush scandal, and The Human Library concept. Also commissione
  • 'Espresso Yourself' Coffee Series
    'Espresso Yourself' Coffee SeriesA little creative exercise where I challenged myself to make different pictures using just leftover coffee grains and emojis. Each coffee left behind a unique pattern of coffee grains and so I thought it would be interesting to see how I could interpret them to create images and stories ~espressoyourself
  • Quarantine Illustrations
    Quarantine IllustrationsMade a series of colourful illustrations to showcase a quarantine 'best life'. These are the stills but there are versions with subtle animation as well. #stayhome
  • Millennial Pumpkins
    Millennial Pumpkins
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Projects credited in
  • Ferrari Store Launch
    Ferrari Store LaunchFerrari Showroom, Berkeley Square, 8 -11 July 2019
  • Product of the Year Awards 2019
    Product of the Year Awards 2019Sheraton Grand Park Lane Hotel, London. 24 Jan 2019
  • Sunglass Hut 'Face the Sun'
    Sunglass Hut 'Face the Sun'Wild by Tart, July 2019
  • Hackett x Aston Martin Racing Pro Collection Launch
    Hackett x Aston Martin Racing Pro Collection LaunchThe Vinyl Factory, Soho, London. 26 February 2019.
  • Belstaff x McLaren Launch
    Belstaff x McLaren LaunchBelstaff, New Bond Street, London. 7 November 2018.
  • River Island Home Pop-Up 2018
    River Island Home Pop-Up 2018Read full case study on our website
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Work history
    FounderDiverse Art History
    London, United KingdomFreelance
    Content and Campaigns ManagerBYP Network
     - London, United Kingdom
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  • Copywriting
  • Marketing
  • Social Media Marketing
  • Sub-editing
  • Brand Storytelling
  • Videography
  • Camera Operation
  • Digital Marketing
  • Marketing Strategy
  • Event Organisation
    Young Enterprise AwardYoung Enterprise UK