Kavieng Cheng is a London-based art director, designer, photographer and videographer from Hong Kong.
Over the course of her studies and experience working in the advertising industry, her work encompasses a fascination towards human nature for its ambiguity. She employs a variety of media that include image-making by the use of photography and graphic design to conceptualise these impalpable feelings into visual, tangible creations.
Kavieng has garnered experiences in art direction for fashion campaigns during the London fashion week, as well as multi-image campaigns for global brands such as Cup Noodles, Tempo, Yakult and Pocky during her internship with Dentsu Hong Kong and Wunderman Thompson. She has been particularly enthralled by the interplay between art and commerce in advertising, creating one of the most approachable visual medium that uniquely blends the two fields to elicit a powerful emotional response in the human psyche.
Through her work, Kavieng hopes to push for the intertwinement between art and commerce, to develop ideas that diversify the current advertising landscape, and to immerse the general public in the world of art.
Work history
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PhotographerNorigaze
London, United KingdomFreelance
Photography shooting for London Fashion Week
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Art directorWunderman Thompson
Hong KongInternship
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Skills
- Social Advertising
- Social Campaign
- Advertisement Branding
- Branding
- Photography
- Art Direction
- Creative Art Direction
- Books
Education
MasterCentral Saint Martins (UAL)
London, United Kingdom
Fine Art
BALondon College of Communication, UAL
London, United Kingdom
Design For Art Direction
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Awards
Red Dot Design Concept : “Best of the Best”University of The Arts London (UAL)
Poppu on Red Dot: https://www.red-dot.org/project/poppu-go-chess-54312
Poppu on Behance: https://www.behance.net/gallery/126548405/Poppu-Go-Chess
Poppu on Yando design: https://www.yankodesign.com/2021/10/27/the-chess-board-get-a-portable-and-inclusive-redesign-with-this-paper-based-game-redesign/The crowbar awards 2021 : final listLondon College of Communication, UAL
Official agency : McCANN world group+ Show more