Kaye Symington is the co-founder of Paved With Gold, a digital marketing consultancy who build communities and audiences for new and established brands. Following the successful delivery of many international crowdfunding campaigns, raising over $1 million dollars of capital for different (product & service) campaigns, Kaye and her team at Paved with Gold, have recently been named as one of Kickstarter’s selected Global Experts. Kaye has a real knack for creating exciting ways for people to engage with new and existing brands and has a wide-ranging knowledge of influencer marketing and community management.Locked Pro Plan feature
Looking after press + communications for Kickstarter in the UK.
In 2019 we organised the inaugural Glasgow Print Fair alongside Maraid Design. We invited over 50 artists and printmakers together for a day of printmaking fun which included a screen-printing workshop. With over 2000 people through the doors we had a storming day. We took Glasgow Print Fair online for 2020, we had 30 artists from across Europe create prints based on the theme of nature. Taking place over the month of July, print fans were able to browse and purchase the works online.
Paved With Gold specialises in product launches and growing online communities. Putting your audience at the heart of everything we do, we build compelling content around your product and strike up creative partnerships that make sure it’s seen in all the right places. From end-to-end Kickstarter campaigns to bespoke digital marketing and PR services, we work with passionate founders (like you) across design and tech to turn products into businesses and businesses into community-centric brands.
Developing and implementing marketing strategies across Mint's growing product portfolio including Boomf, Projecteo, DeskBeers and Foldable Me.
Working on and implementing the social strategy for Doctor Who, creating and maintaining a growing Facebook audience: reaching over 2.3 million fans at the time of leaving. This also included work on a variety of other internationally recognised brands including Dancing with the Stars, Sherlock, Top Gear, Torchwood and BBC Earth.
Popular Music Studies
Creation of a Facebook Video-On-Demand application for Doctor Who, this then became the template for other brands such as Top Gear and Dancing with the Stars.