Kaye Symington

Co-Founder

Level
Senior
Location
Glasgow, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

Kaye Symington is the co-founder of Paved With Gold, a digital marketing consultancy who build communities and audiences for new and established brands. Following the successful delivery of many international crowdfunding campaigns, raising over $1 million dollars of capital for different (product & service) campaigns, Kaye and her team at Paved with Gold, have recently been named as one of Kickstarter’s selected Global Experts. Kaye has a real knack for creating exciting ways for people to engage with new and existing brands and has a wide-­ranging knowledge of influencer marketing and community management.

Locked Pro Plan feature

Skills

  • Marketing PR
  • Branding
  • Content Marketing
  • Community Management
  • Community Building
  • Branding and Tone of Voice
  • Crowd Funding

People I’ve worked with

Companies I’ve worked with

  • BBC

    BBC

    • Television
  • Mint Digital

    Mint Digital

    • Publishing
  • Paved With Gold

    Paved With Gold

    • Marketing & PR
  • Mayku

    Mayku

    • Design

Work history

Currently

Co-Founder

Paved With Gold

Nov 2014
  • Glasgow, United Kingdom
  • Freelance
  • Paved With Gold specialises in product launches and growing online communities. Putting your audience at the heart of everything we do, we build compelling content around your product and strike up creative partnerships that make sure it’s seen in all the right places. From end-to-end Kickstarter campaigns to bespoke digital marketing and PR services, we work with passionate founders (like you) across design and tech to turn products into businesses and businesses into community-centric brands.

2014

Director of Marketing

Mint Digital

Jun 2012 - Nov 2014
  • London, United Kingdom
  • Full Time
  • Developing and implementing marketing strategies across Mint's growing product portfolio including Boomf, Projecteo, DeskBeers and Foldable Me.

2012

Digital Marketing Executive

BBC

Feb 2011 - May 2012
  • London, United Kingdom
  • Full Time
  • Working on and implementing the social strategy for Doctor Who, creating and maintaining a growing Facebook audience: reaching over 2.3 million fans at the time of leaving. This also included work on a variety of other internationally recognised brands including Dancing with the Stars, Sherlock, Top Gear, Torchwood and BBC Earth.

Education

2011

MLitt Popular Music Studies

University of Glasgow

Aug 2010 - Apr 2011
  • Glasgow, United Kingdom
  • Popular Music Studies

2007

Marketing with Media

Glasgow Caledonian University

Aug 2003 - Apr 2007
  • Glasgow, United Kingdom
  • Marketing

Awards

2011

BBC Worldwide Board Award for Innovation

BBC Worldwide

  • Creation of a Facebook Video-On-Demand application for Doctor Who, this then became the template for other brands such as Top Gear and Dancing with the Stars.