Hi! I'm Kelvin Medina. I'm a multicultural art director from the Bronx, NY. I'm a multifaceted creative and visual storyteller who builds visuals messages for brands and businesses. I always look for ways to lead, and use my passion and my skills in design, illustration, and photography. I aspire to create valuable and effective work with substance. My experience ranges from fully integrated 360 advertising campaigns, digital marketing and social media campaigns.
My mission is to use the power of art and visual communications to create a world where everyone is visible, represent my community and change old narratives.
I'm currently looking for freelance art direction opportunities.
Projects
- Make Safe HappenMake Safe Happen is in its third year of raising awareness and providing actionable tips/advice to parents and caregivers to help reduce childhood accidents in and around the home (which continues to be the #1 cause of death in children). During Child Passenger Safety Week (September 23-29) and National Seat Check Saturday (September 29) we have the opportunity to educate parents and care givers about how to prevent heatstroke in and around their vehicles and to promote National Seat Check Satur
- UI PathUiPath® makes Robotic Process Automation, or RPA, to automate dull, repetitive tasks. Freeing you to get the real work done. Looking for digital transformation? Your robots are on it. We worked with the design team at Ogilvy to make different AI functions into fun looking robot characters. I worked with the creative directors to build the print and OOH campaign assets.
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Work history
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Art DirectorUniworld Group Inc
- United StatesFull Time
Helped develop marketing and creative assets for Doritos' Solid Black project, developed branding elements for The Home Depot's Retool Your School and designed a set of Giphy stickers, assisted with developing assets for Coke's Essence Fest 2022, and designed pitch decks for new business.
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Art DirectorVaynerMedia
- New York, United StatesFull Time
Partnered with copywriter and led ideation and creative development for Panera Bread, Cheetos, Funyuns, and pitched social content for Pepsico clients. Took part in the Cheetos Super Bowl War Room. Supported RFP for winning LifeWTR business as AOR.
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Skills
- Illustration
- Graphic Design
- Art Direction
- Advertising
- Digital Design
- Creative Direction
- Digital Marketing
- Social Media
- Photography
Education
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Communication DesignNew York City College Of Technology
- New York, United States
B.F.A. in Communication Design
Concentration: Graphic Design