About me
Trained marketing and communications professional with more than ten years’ experience. During my career I’ve worked on 360 marketing and communications campaigns across technology, financial services, fintech, retail, consumer lifestyle, travel and luxury across both B2C and B2B. I’m highly experienced in segmentation, designing research, positioning and pricing and love using my knowledge to create long-lasting marketing strategies that deliver in the short term and build brands for the long term.
Work history
Global Head of Brand Marketing & CommunicationsTen Lifestyle Group
- London, United KingdomFull Time
Service clients include: HSBC, RBC, Scotia Wealth Management, Mastercard, Visa, Coutts, Revolut
My achievements include:
- Devising and implementing a brand refresh, including updated messaging, codification, brand assets and roll-out strategy across all markets and offices, increasing company confidence of using brand assets by 50%;
- Setting up of successful in-house video production and brand departments, directly resulting in revenue streams of more than £300,000+ in its first year;
- Integral in the company’s gift guide series, helping to increase open
rate from 43.6% to 54.6%; CTR from 7.8% to 16.7% and offer redemption conversion from 6.98% to 10.04% in one year;
- Led on direction for new chef series (video), featuring high-profile Michelin-starred chefs in the UK & North America used across the company’s owned and paid-for marketing, with an 88% video watch rate directly resulting in 1000+ member requests (additional revenue);
- Organically growing the company’s LinkedIn follower base by 340%
and Instagram’s follower base by 310%, with a 95% increase in follower engagement and 7% more than Ten’s main competitors;
- Created 5 new homepage landing page iterations in local languages, resulting in an 118% increase in website traffic and 40+ leads
My responsibilities include:
- Lead on strategy and execution for the brand’s marketing globally (traditional and digital), including market research, STP and execution as well as annual budgeting (zero-based approach, with an average budget of £1m+);
- Liaison with brand partners clients to support on marketing strategy for member roll-outs;
- Overseeing of on-brand material creation across the globe and all marketing channels;
- Strategy and creative direction for corporate website & social channels; - Management of agencies and internal marketing team;
- Stakeholder management, including crisis & investor communications;
- Devising and implementation of a global strategy to all forms of communications internally and externally, including consistent messaging and brand voice across all markets and teams
- Strategy and creative direction for corporate website & social channels; - Management of agencies and internal marketing team;
- Stakeholder management, including crisis communications;
- Devising and implementation of a global strategy to all forms of communications internally and externally, including consistent messaging and brand voice across all markets and across all teams
Senior Account DirectorRed Consultancy
- London, United KingdomFreelance
Clients: Huawei WEU, Trainline UK
- Co-ordination of WEU markets for the launch of Huawei’s Mate 10 & Mate 10 Pro, including preview event in London with 50 journalist attendees from various markets; - Co-ordination, preparation and implementation of press trip to Huawei’s HQ in China with media from 8 markets, including visas for broadcast media, translations, logistics and scheduling, as well as pitching of European-focused media;
- Asset creation for Huawei Mate 10 Pro launch event;
- Christmas campaign planning for Trainline
+ Show more
Skills
- PR
- Market Research
- Marketing Campaigns
- Marketing Collateral
- Marketing Communications
- Marketing Consulting
- Marketing
- Market Strategy
- Marketing PR
- Marketing Strategy
- Acquisition Marketing
- Marketing Management
- Marketing Research
- Marketing Branding
- Marketing Analytics
- Marketing Copywriting
- Marketing Planning
- Marketing Promotion
- Marketing Reporting
- Communication Campaigns
- Communication Strategies
- Communications
- Communications Strategy
- Brand Communications
- Brand Communication Planning
- Communication Strategy
- Communication Planning
- B2B Communications
- Brand Communication
- B2C Marketing
- B2C Campaigns
- B2C Copywriting
- B2C Comms
- B2C Brands
- B2C
- B2B B2C
Education
Bachelor of Arts (BA) University of Westminster
- London, United Kingdom