Projects
- Say Hello to the Google Social Search Emoji BotHow can we make Search more relevant in a social dominated mobile world? For almost 20 years, people have been using Google to find whatever they need. But as desktop usage has decreased, and more time is spent in social apps, people are searching Google less often. We unearthed a little known feature of Google - adding “nearby” onto a search would give you results based on your GPS location, and were more likely to drive repeat mobile searches. So rather than waiting for users to come to us, we
- Front Row with Google+How could Google Hangouts bring football fans closer than ever to the club they love? Manchester United has 650m fans worldwide, who are devoted to supporting the club - but less than 1% live in the UK, so very few get the chance to visit Old Trafford and show their support pitchside. We developed an idea to allow fans to fulfill their dreams, and cheer the team on, even if they couldn't be there. We used Hangouts to turn the hoardings from a brand communication channel into a virtual front row
Projects credited in
- The New Fatherhood editorial: Don't Dad MeEditorial illustration for The New Fatherhood about the challenges and unique experiences of being a two-mum family. ”The language we use everyday is still very much wrapped up in a rigid Mum/Dad binary. If you're not Mum then—by default—you must be Dad.” - Hana Tanimura
Skills
- Marketing Strategy
- Strategic Planning
- Brand Strategy
- Brand Management
- Advertising
- UX
- Prototyping
- Facilitating Workshops
- Brand Consultancy
- Creative Strategy