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Co-Founder of Western Assembly Menswear Specifically head up the Marketing arm of the business Work across WA event management, PR, web development, partner liaison
- Drive mobile strategies with agency partners. - Key contact for DigitasLBi, M/Six, Havas, Blue 449. - Manage analysts and execution teams to get campaigns live and to make them a success. - Drive innovation to reach targets
- Heading up digital strategy for Diageo, Reebok, Nokia and Arla. - Write digital strategy on a annual and campaign-by-campaign basis for clients. - Manage implementation teams to get campaigns live and working efficiently - Analysis of social / digital comms - Align digital strategy with offline, including print, broadcast and OOH - Worked very closely with PR & creative agencies to execute digital comms across all channels, including social.
- Plan and execute campaigns for Estee Lauder, Hewlett Packard and Paddy Power - Form digital strategies for clients, in line with wider offline comms.