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Co-founder and Chief Marketing Officer at Western Assembly. Western Assembly is an online marketplace for menswear. We curate the best of Europe's contemporary independent brands into one online space alongside bricks and mortar residencies.
Developed Kelloggs (Pringles & Crunchy Nut) digital communications strategy, management and deployment of cross channel communications across EMEA for . Supported 19 key markets to achieve local marketing objectives whilst managing consistency with centralised goals and messaging.
Producing and deploying UK centric digital strategy for FMCG, sports and tech brands. Core clients; Diageo (Guinness, Tanqueray, Baileys), Reebok, Arla (Lurpak, Cocio, Cravendale), microsoft (Nokia, X Box)
Digital media strategy and planning, primarily focusing on display media, remarketing, PPC and Social for Estee Lauder Group (MAC, Jo Malone, Aveda, LAB Series), HP, Paddy Power. Employment included 3 months of full-time immersive training in-house at Google (Google Squared Beta, 2012).